Henkel relaunches care products with 50% recycled content

Henkel's Schwarzkopf brand will relaunch its Schauma wash and care line in February 2022 with a redesigned bottle that will present consumers with clearer, more personal packaging, containing at least 50% recycled plastic for a lighter weight bottle body
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Henkel said one of the key changes to Schauma's packaging will be a "timeless, neutral and contemporary" redesign
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Featuring dark blue to create the Schauma brand name, the design with foam around the letters demonstrates the purpose and values ​​of the brand
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In addition, Henkel says the new packaging is minimalistic to more clearly communicate the product's benefits for different hair types
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The company says the back of the pack will convey the "emotional" appeal directly to consumers, which will help them find the most suitable product
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The cap and bottle are designed in the same color
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According to Henkel, this leaves room for the graphic on the bottle, while also enhancing the clarity of the product information
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Henkel added that it has incorporated its sustainability goals into the redesign of the bottle, which has all reduced weight
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The opaque bottle of the Schauma product launched reportedly contains 50% recycled plastic, while the clear bottle is composed of at least 98% recycled plastic, and neither contains a label
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The caps of the Schauma bottles are also made from 25 percent recycled plastic, according to the company
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In addition, Schauma bottles are packaged in a recyclable paper folding box
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Earlier this year, Henkel announced that its Pril hand sanitizer would be available in refillable packaging, including 100% recycled PET pumps and Mondi's recyclable single-material PE bags
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Previously relaunched Henkel beauty brands such as Nature's Box have also focused on improving sustainability, using post-consumer recycled materials
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