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Global fashion retailer H&M is the first brand to launch a new Fall/Winter 2020 Stream of Consciousness collection made from Eastman Naia™ Renew cellulose fibers
.
“We are excited to partner with H&M in our efforts to build a circular fashion economy,” said Ruth Farrell, global marketing director for Eastman Textiles
.
Fully traceable and certified biodegradable, Naia™ Renew captures the value of hard-to-recycle materials that would otherwise end up in landfills
.