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News from Sinopec News.
com Guangxi Petroleum promotes management upgrades, develops profit-making businesses, and creates new market competitive advantages through big data analysis, serving local projects, and deepening internal potential.
By the end of May, the sales of refined oil products have completed the target tasks assigned by the headquarters Of 102.
1%
.
Guangxi Petroleum actively grasps passenger flow information and uses big data to classify and profile customers, so that where the passenger flow is, the marketing activities are located, forming a lot of old customers, the original market is not lost, the growth of new customers, and the expansion of new markets are good Create an effect situation
.
During the holidays, the company made a pre-judgment for the toll-free expressway and the increase in traffic volume, and transferred personnel to support expressway service areas, improved on-site reception capabilities, and carried out electronic coupon discount marketing
After the toll collection on the expressway was restored, in response to the situation where some trucks were switched to secondary roads, the company provided timely follow-up services, carried out marketing activities at major gas stations on national and provincial highways, provided small kitchens, lounges, etc.
for long-distance vehicle drivers, and pushed them regularly.
Information such as changes in oil prices, traffic conditions, weather forecasts, and marketing offers are used to retain customers with considerate services
.
In addition, for different types of customers, the company launched personalized marketing activities such as recharge discounts and free car washes to enhance customer stickiness
For local engineering projects, Guangxi Petroleum added a major project account manager to track and implement the progress of major projects in Guangxi, comprehensively sort out the quantity, progress and oil demand of major local projects, formulate weekly and monthly plans for customer maintenance visits, and layer maintenance for different purposes.
Oil customers
.
The customer managers of various cities and counties followed up in time, visited the construction site in depth, understood customer needs, adopted flexible business strategies, provided customers with value-added services such as free distribution and measurement training, and gained customer trust with quality services