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Great Wall Motor joins hands with BASF and fashion designers to launch a modified WEY brand model

 Last Update: 2022-08-27
 Source: Internet
 Author: User

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● BASF's innovative materials combined with ingenious design use intelligent technology to create customized solutions for future travel

● Haptex® high-performance solvent-free synthetic leather provides better sustainable solutions and gives designers more design freedom

● Infelix® foamed thermoplastic polyurethane (E-TPU) further enhances interior comfort and flexibility

WEY, a high-end brand of Great Wall Motors (GWM), recently released a modified model in cooperation with BASF and designers

Shen Enqi, a well-known fashion designer, said: "BASF's advanced high-performance material solutions allow us to push the limits of material design and explore infinite possibilities

Haptex® High Performance Solvent Free Synthetic Leather Upholstery

Haptex® high-performance solvent-free synthetic leathers have excellent peel strength, abrasion resistance, hydrolysis resistance and flex resistance, allowing designers to create the ideal look and feel while maintaining product performance

Haptex® high-performance solvent-free synthetic leather is ideal for automotive interior components such as instrument panels, doors, armrests and center consoles, where it meets all seat or steering wheel cover requirements
.

Grille shade and interior in Inflytec® Foam TPU

Infelix® has high elongation at break, high tensile strength and superior abrasion resistance, remains soft and elastic over a wide temperature range, which further enhances the performance of automotive interiors such as instrument panels and doors.
Comfort and flexibility

Desmond Long, Global Vice President, Performance Materials and Transportation, BASF Asia Pacific, said: "Since 2015, BASF and Great Wall Motor have been working together to develop lightweight and low-emission solutions to improve the sustainability of the automotive industry.

In addition, the unique cross-border design between the WEY brand and fashion designers this time also brings a new car appearance and aesthetic feeling to car consumers
.
Shen Enqi added: “In the eyes of high-end car buyers, appearance and functionality are equally important
.
Haptex® and Inflix® have rich colors and textures, giving us great design freedom and making our designs more futuristic.
And a sense of technology to meet the ever-escalating needs of consumers
.
”

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