Great Wall lubricant special products in the northwest market win-win growth

Sinopec Lubricants Northwest Branch operates a very broad area, so the logistics and transportation costs are high, and the Northwest Branch of Lubricants combines regional characteristics to give full play to the technical and brand advantages of Sinopec lubricants special products to create a new engine
for expansion and efficiency.
From January to April, the sales volume of special products reached 44% of the annual plan, a year-on-year increase of 127%.

Focus on key customers
.
Focusing on the responsibility of compacting metal fluids, heat conduction oil and synthetic grease with the combination of areas and lines, the Northwest Branch of Lubricating Oil sorted out 104 domestic replacement projects for special products
.
According to the development list, it is decomposed into areas, special product leaders of provinces and regions are set up, and through the formation of "pairing" and "iron triangle" project teams, they focus on tackling tough problems and development, focusing on the development of heat conduction oil, turbine oil and other projects
.
From January to April, the heat transfer fluid achieved the annual target of 157%, a year-on-year increase of 2263%.

Give full play to the technical advantages
of special products.
The Northwest Branch of Lubricating Oil strengthened cooperation with various special products and sorted out 24 joint combat projects of synthetic grease; 9 metal-liquid joint operation projects
.
Update the project dynamics every month, hold project matchmaking meetings, communicate and solve the current problems and difficulties, and formulate the next month's work plan
.
Through the successful development of a number of joint combat projects through technical marketing, the sales volume of synthetic oils and fats from January to April increased by 22% year-on-year, and the sales volume of metal and liquid increased by 40%
year-on-year.

Strengthen technical services to expand high-end
.
Lubricants Northwest Branch focuses on giving full play to technical service capabilities, creating differentiated competitive advantages in special product sales, focusing on regional localization replacement projects, deeply tapping the high-end product needs of old customers, and in 2022, 4407, 4410 (OA-1) and 4502 products will successfully replace competing products
in many enterprises.
The entry of high-end products has greatly enhanced the brand value of Great Wall, enhanced customer stickiness and commodity profit contribution
.

In the next step, the Northwest Branch of Lubricating Oil will mobilize all available resources, give full play to its own subjective initiative, strengthen the special product business with the goal of expanding sales and creating efficiency, fulfill the work requirements of "three in place and four lists", and strive to achieve continuous breakthroughs
in the special product market.