Global influence continues to increase, Chinese brands share with the world

People's Daily Online reporter Bi Lei

On May 10, the fifth Chinese brand day came as promised.

In recent years, the influence of Chinese brands has gradually expanded, and their recognition and reputation have increased significantly, attracting more and more attention from home and abroad.

According to the reporter's understanding, at the 2021 China Brand Day event with the theme of "Chinese Brands, Shared by the World; Cohesion Double Cycle, Leading New Consumption", China National Nuclear Corporation will showcase the "Hualong No.

Behind the rapid rise of Chinese brands and their global presence is the sustained power of innovation and the continuous injection of cultural connotations, the accelerated consolidation of quality foundations and the ever-improving institutional guarantees, and the strong development resilience and endogenous driving force of China's economy.

The influence of Chinese brands continues to increase

In the past year, the sudden new crown pneumonia epidemic has brought tremendous pressure to Chinese enterprises, and all walks of life are undergoing major tests.

The "2020 Chinese Enterprise Brand Development Research Report" jointly released by multiple agencies shows that consumers' comprehensive perception of Chinese brands has become stronger, and up to 80% of the respondents believe that the influence of Chinese brands is increasing in recent years.

Statistics show that for more than ten years, China's brand building has made remarkable achievements.

In the Fortune Global 500 list in 2020, the number of Chinese companies surpassed that of the United States for the first time, and Chinese people are excited.

Experts said that the most fundamental reason for the continuous development of Chinese brands in recent years and the continuous improvement of brand influence is China's economic development.

"Enterprises are the main body of market competition and the main body of brand building.

Technology boosts Chinese brands to the world

Brand is competitiveness and vitality.

From “Made in China” in the past to “Made in China” now, Chinese brands have an important position in the global market, whether they are physical products or technological products, especially the home appliance industry, which represents technological innovation, occupying the global home appliance market.

Take Gree as an example.

"In the next few years, I hope that the Gree brand can truly penetrate into different fields, so that more people can recognize the Gree brand more after using it, and more recognize the Chinese manufacturing.

　　The "Top 100 Most Valuable Chinese Brands in 2020 Report" pointed out that in the past 30 years, Chinese companies have accumulated infrastructure, expertise, and brand power in the process of manufacturing goods for the world, pushing China to a critical point.

　　Zhou Yunjie, President of Haier Group, said that the formation of the new dual-cycle development pattern lies in the realization of the transformation from "Made in China" to "Created in China" and from "Chinese products" to "Chinese brands".

　　According to statistics from the General Administration of Customs, in the first three quarters of 2020, the cumulative export value of China's home appliance industry reached 59.
069 billion U.
S.
dollars, a year-on-year increase of 9.
1%; the cumulative import value reached 3.
122 billion yuan, a year-on-year decrease of 7.
7%; the cumulative surplus was 55.
947 billion U.
S.
dollars.
A year-on-year increase of 10.
2%.

　　Relevant industry insiders believe that for Chinese companies to be truly strong, they must go out of their brands and culture.
A brand is a symbol of a country or a corporate culture and management ability.
A country without a world brand is destined to be unable to become a powerful country.
It is believed that after another 20 to 30 years, China will give birth to a large number of world-class brands and become a brand power.

　　Make Chinese brands more confident and self-reliant

　　Brand is the common pursuit of producers and consumers, the direction of supply-side and demand-side upgrading, and an important manifestation of the comprehensive competitiveness of enterprises and even the country.
Strengthening brand building is conducive to promoting the transformation of an economic power into an economic power, conducive to meeting people's higher-level material and cultural needs, and conducive to promoting Chinese culture and enhancing China's image.

　　Although the global influence of Chinese brands continues to increase, brand influence does not represent brand value.
According to the 2019 "Best Global Top 100 Brands" released by the brand consulting company Interbrand, China has only Huawei on the list, with 51 American brands on the list, 7 brands including Toyota in Japan, and 3 brands including Samsung in South Korea.
Home brands are on the list.

　　Jin Pei, a member of the Chinese Academy of Social Sciences and former director of the Institute of Industrial Economics, pointed out that the current road to self-reliance for Chinese brands is still full of challenges, and high-quality brand building has a long way to go.
In some areas, we are still striving to turn to the path of high-quality development, but have not reached the realm of high-quality.
He believes that the foundation of brand value lies in down-to-earth accumulation, and the brand's self-confidence and self-improvement stem from long-term perseverance.
Implanting the essence of high-quality development into people's hearts, integrating them into life, revealing to the world, and pursuing people's satisfaction based on efficiency, fairness, and safety are the strategic directions of China's brand building.
The real economy is a solid foundation for high-quality brands.
Brand building requires not only promotion but also real effort.

　　How to enhance the global influence of Chinese brands? Ding Shizhong, Chairman and CEO of Anta Group, also gave his own suggestions.
He pointed out that it is necessary to strengthen industrial policy support, optimize the global supply chain layout of Chinese enterprises, and promote my country's industry to move toward the middle and high end of the global value chain; at the same time, build the global procurement capabilities of Chinese enterprises and build a mutually beneficial and win-win supply chain cooperation system.

　　Chinese brand management scholar Wang Haizhong said in an interview with the media that through the establishment of "China Brand Day", more Chinese companies will realize the importance of brands and invest more in brands, and the intangible assets of Chinese companies will increase.
.
In this way, "Made in China" products will generate brand premiums relative to competitors, which broadens the profit margin for a single company.
If a country can have more and more internationally renowned brands, from an economic point of view, this country obviously enjoys the premium brought by the brand.

　　Today, China's economy has entered a new stage of high-quality development, and Chinese brands are ushering in an important period of development opportunities.
Under the background of vigorously promoting the "Made in China to Create in China, China's speed to Chinese quality, and Chinese products to Chinese brands", it is believed that more and more Chinese companies will actively contribute to the rise of Chinese brands and promote China from an "economic power".
"Towards an "economic power" steadily, let Chinese brands share with the world.