Five departments issued a document to improve the digital integration application capabilities of the consumer goods industry

The website of the Ministry of Industry and Information Technology issued a notice on July 2.
Five departments including the Ministry of Industry and Information Technology, the Ministry of Commerce, the State Administration for Market Regulation, the State Food and Drug Administration, and the State Intellectual Property Office jointly issued the "Digital Boosting Consumer Product Industry "Three Products" Action Plan (2022-2025)", It is proposed that by 2025, the integration and application capabilities of digital technology in the consumer goods industry will be significantly enhanced, and a batch of new products, famous products, and high-quality products will be cultivated, and the variety leadership, quality competitiveness and brand influence will continue to improve
.

The consumer goods industry is an important civilian production industry and a traditional advantageous industry in China.
It is an important support to ensure and meet the increasingly diversified consumption needs of the people.
It plays an important role in absorbing employment, exporting foreign exchange, and promoting economic development
.
Accelerating the integration and application of digital technology will help improve the supply of consumer goods, extend the industrial chain, increase added value, and guide enterprises to improve the level of digital R&D innovation and core competitiveness
.

The plan proposes to cultivate 200 intelligent manufacturing demonstration factories in textile and apparel, household appliances, food and medicine, consumer electronics and other industries, and build 200 well-known brands with a scale of 10 billion; cultivate 50 digital service platforms and promote 300 applications with strong demonstration and driving effects A typical case of the scene
.

The action plan proposes 10 tasks in three areas: increasing varieties, improving quality, and creating brands through digitalization, and sets up in the form of columns to improve innovation capabilities, digital design capabilities, digital green collaboration capabilities, quality control capabilities, and smart supply chains.
There are six major projects to improve management ability and brand cultivation ability
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(1) Digitalization helps "increase varieties"
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The first is to launch more innovative products to comply with the trend of consumption upgrading
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Deepen the innovative application of new-generation information technology, vigorously develop "Internet + consumer goods" around people's livelihood needs such as health, medical care, elderly care, childcare, and home furnishing, accelerate the development of green, smart, and innovative products, and use high-quality supply to help upgrade consumption
.
The second is to promote digital R&D and design to promote product iterative updates
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Promote the construction of industrial design centers and creative design clusters in the field of consumer goods, gather industry R&D design resources, and improve the level of digital design in the industry
.
Build a digital smart design public service platform with multi-party participation and win-win cooperation
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The third is to promote personalized customization and flexible production to reshape product development and production models
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Promote the interconnection between the industrial Internet and the consumer Internet
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Support advantageous enterprises in key industries to explore the personalized needs of users and carry out personalized customization and flexible production
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Accelerate the cultivation of personalized customized enterprises and public service platforms
.
The fourth is to promote digital greening and synergistically expand the supply of green consumer goods
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Encourage the development and application of key technologies for energy conservation and consumption reduction and green and low-carbon products
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Actively expand green consumption scenarios, and encourage the development of new models of recycling and sharing services based on "Internet +" and "Intelligence +"
.

(2) Digitalization helps "improve quality"
.
The first is to increase digital transformation efforts to empower enterprises to improve quality and efficiency
.
Promote enterprises to accelerate intelligent upgrades, promote the application of key technologies and core equipment such as industrial APPs, and improve modern management levels, production safety assurance capabilities, and resource allocation efficiency
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Accelerate the cultivation of intelligent manufacturing demonstration factories
.
The second is to strengthen the construction of the traceability system to help boost consumer confidence
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For consumer goods industries such as food and medicine, accelerate the construction of a quality traceability system
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Actively build a public service platform for product quality traceability, enhance public awareness, and give play to the multiplier effect of digital traceability in boosting consumer confidence
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The third is to deepen the smart supply chain management and improve the synergy efficiency of the industrial chain
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Improve the level of supply chain collaborative management and create a supply chain digital ecosystem
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For key consumer goods industries, build a smart supply chain service system featuring data interconnection, trusted information interaction, deep production collaboration, and flexible resource allocation
.

(3) Digitalization helps to “create a brand”
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One is to leverage digital technology to build well-known brands
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Accelerate the integrated development of product design, cultural creativity, technological innovation and brand building, effectively integrate Chinese cultural elements into Chinese brands, deeply explore the connotation of brand cultural value, and explore and carry out corporate brand value evaluation
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Support cross-border e-commerce to carry out overseas marketing and promotion, consolidate and enhance the international competitiveness of Chinese brands
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The second is to take advantage of the digital transformation to cultivate new and cutting-edge products
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Cultivate a group of specialized and special new brands with strong elements of the times and guiding fashion consumption
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Encourage enterprises to accelerate the construction of smart stores and create immersive, experiential and interactive consumption scenarios
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Guide enterprises to use digital methods to carry out brand building, achieve precise brand positioning, and improve brand perception quality and social value
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The third is to create new advantages for regional brands with the help of digital services
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Promote creative design parks, innovation and entrepreneurship bases, brand incubation platforms, etc.
to use digital means to increase the supply of public services
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Promote the organic integration of trademarks, geographical indications and characteristic industries, and enhance regional brand influence and product added value
.