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● New "Polyurethane House" in the Middle East and Africa will provide first-class technical services
● Labs and Centers of Excellence strengthen Evonik's position to unlock huge growth potential in the region
● The latest investments have spurred the development of new products that are at the heart of new digital initiatives for business lines
.
Evonik has established a new "Polyurethane House" in Istanbul, strengthening its technical service capabilities in Turkey and throughout the Middle East and Africa region
.
The new, 500-square-meter facility features state-of-the-art equipment and provides regional customers with digital analysis methods for polyurethane (PU) foam applications, best-in-class technical services and customized training opportunities
.
Evonik hopes that the new center will help it maximize the high-growth potential of the polyurethane market in the region by scaling up its activities more rapidly in the new regional center
.
Ralph Marquardt, Head of Evonik's Polyurethane Additives business, said: "Our new 'House of Polyurethanes' has played a key role in helping us initiate the development of several new product solutions
locally.
New local technical capabilities make Istanbul our new At the heart of the digitalization initiative
.
With artificial intelligence, we are optimizing the line setup to increase the efficiency of the slabstock foaming machine
.
”
This latest investment highlights the growing importance of the region and Evonik's continued emphasis on strengthening its technical services and product development capabilities following the recent opening of its innovation center in Essen
.
In addition to the innovation center in Essen, Evonik's polyurethane specialists at its base in Istanbul will focus on various physical tests for polyurethane foam applications, as well as customized customer seminars and training courses - including Evonik's renowned "Polyurethane Academy" series
.
"We are delighted to welcome our customers and believe that state-of-the-art equipment will enable us to offer the best technology and future digital services to the polyurethane industry in the region," said Selim Kubat, Evonik's business director for Turkey, Middle East and North Africa
.