Digital giants grab a beach in clean energy

Relying on high-energy-consuming data centers, digital giants have also begun to enter the renewable energy market through capital
.

At present, global digital giants are financing solar, wind and other renewable energy projects on an unprecedented scale, and are willing to help energy and chemical companies transform and obtain renewable energy by paying in advance or signing long-term energy purchase contracts at a certain price

Energy consumption in the digital industry is rising

Digital industry energy consumption increases

The reason why digital companies are the first to purchase renewable energy is that they generally need to use data centers to maintain data.
With the popularization of the Internet, the global data usage and computer processing are increasing rapidly, consuming a lot of energy, especially electricity
.

According to the International Energy Agency (IEA), in the past 10 years, the continuous improvement of energy efficiency in the energy industry and the rise of cloud services have largely offset the rise in energy use by technology companies.

Stefan-Jrg Gbel, senior vice president of wind and solar energy at Norwegian energy company Statkraft, said: "The data center industry is already one of the world's largest electricity consumers
.

They are reshaping the demand side of the industry

Scramble to buy clean energy

Competing to buy clean energy Competing to buy clean energy

The energy consumption of the digital industry is rising, which puts tremendous pressure on its transformation
.

As digital giants have sufficient funds, grabbing renewable energy has become the only choice for these companies to transform

Amazon said the company's latest projects in seven states in the United States and Canada, Finland and Spain promoted the company's signed plan to increase total renewable energy production to 10 gigawatts
.

According to the Renewable Energy Buyers Alliance, Amazon has become the largest buyer of clean energy companies in the history of the United States

Microsoft said that the company has an unannounced power purchase agreement
.

These agreements will make it one of the world's largest buyers of green energy

Or reshape the renewable energy market

Or reshape the renewable energy market or reshape the renewable energy market

The renewable energy market is getting a boost due to the massive purchase of clean energy by digital companies
.

In the initial stage of the global renewable energy market, the digital industry is becoming a promoter of the development of the renewable energy market

Developers of wind and solar projects say that demand from digital companies has stimulated the demand for power purchase agreements from other corporate buyers
.

Energy financing institutions and developers said that because renewable energy transition projects require a large amount of upfront investment, and these investments will take several years to recover, banks usually do not provide financing for these projects.

However, due to closer ties with investors, digital companies must also prove to investors that the renewable energy they purchase has truly replaced the current non-renewable energy
.
Brian Janos, general manager of Microsoft's energy and renewable energy, said that Microsoft is currently analyzing the grid to determine that the new renewable energy power actually replaces the existing fossil fuel power plants
.
Michael Terrell, head of energy at Google Inc.
, also said that Google not only pays attention to the quantity of renewable energy purchases, but also pays attention to the quality of purchases
.
Nat Salstrom, the energy director of Amazon Web Services, said that if it were not for the investment in renewable energy projects by digital giants like Amazon, it would be difficult for the energy and chemical industry to make progress in transformation
.
The energy and chemical industries that are in urgent need of transformation funds have to follow the requirements of the digital industry for transformation
.