Demand blowout costs explode, refrigerator and freezer industry collective price increase

The domestic and foreign refrigerator and freezer market, which has not been stunned for many years, finally ushered in a long-lost blowout market.

Starting in mid-September, most refrigerator and freezer companies, including Midea, Omar, Skyworth, Konka, etc.

Strong demand and out of stock have become a common phenomenon

According to statistics, in July, the domestic refrigerator market sales increased by about 10% year-on-year, and the freezer market increased by more than 35% year-on-year; the growth momentum of the export market was even more gratifying.

Affected by the epidemic, on the one hand, users have exploded in demand for refrigerators and freezers in order to hoard more ingredients, especially large-volume products are widely favored; on the other hand, the supply chain of overseas manufacturing systems for refrigerators and freezers There has been a phased outage, and the demand in the global market is concentrated on Chinese manufacturing

Therefore, since May this year, Omar’s export volume has exceeded 1 million sets per month.

The explosive increase in demand has put tremendous pressure on the output of China’s refrigerator and freezer companies.

Demand exceeds supply and rising costs catalyze collective price increases

The current phased seller's market characteristics of refrigerators and freezers in the global range are not only driving the increase in the price of the whole product

The increase in the price of black and white materials puts more obvious cost pressure on refrigerator and freezer companies, especially in the third quarter

Therefore, Midea refrigerators and freezers issued a price increase notice on September 13 this year, with an increase of 5% to 8%; a day later, Konka's price increase notice appeared, and the overall increase was about 6%; it was almost at the same stage.

Not only the above-mentioned refrigerator and freezer companies, but the vast majority of companies in the industry are increasing prices, and the date of implementation of the price increase is surprisingly consistent, almost all on October 1

The high-growth market is occasionally found to bury long-term worries

The price of domestic refrigerators and freezers market has been relatively rigid this year.

Many refrigerators and freezer companies are facing happiness worries because of the influx of orders.

When user demand in overseas markets is upgraded from one refrigerator to one refrigerator and one freezer, and from the original small and medium volume segment to large volume, the market space in the later stage of China's refrigerator and freezer manufacturing may be digested in advance

In the history of the development of the domestic refrigerator market, many companies have suffered from the loss of "foreign food".