Create brand value with high-performance products-PPG Asia Pacific executives talk about development in China

"If you invest, it must be in China.

Continue to deepen the market in China

Regarding investment in China, Luo Wenshang said: “The occurrence of the new crown pneumonia epidemic has profoundly affected the development of the global economy, and China’s momentum for high-quality and sustainable development is still strong.

Nie Xiaobing, general manager of PPG Greater China Industrial Coatings and Global Consumer Electronics Materials, said: “From an investment perspective, we are not only looking at short-term development, but also focusing on long-term development in China, especially in the development of high-end products in many industries.

It is worth mentioning that PPG's investment in China is usually the simultaneous advancement of capacity expansion and R&D innovation.

Overweight the powder coating business in China

According to reports, the Jiading plant is PPG's important powder coating production base in China.

Luo Wenshang said: "PPG has strengthened its powder coating research and development capabilities to meet the growing market demand for environmentally friendly products.

According to reports, as a powder coating production base, PPG's Jiading factory has a highly automated powder coating production line, which is fully automated from raw materials to finished products to packaging.

　　Build a brand with performance advantages

　　Regarding the positioning of the Chinese market, Luo Wenshang emphasized: “PPG pays attention to the prospects and applications of powder coatings in various markets, especially for the prospects and applications of the high-end market.

　　Luo Wenshang further stated: "Our application can promote the development of R&D work and accelerate the product's entry into the market.

　　Nie Xiaobing said, “Market positioning and value sales are two aspects that PPG attaches great importance to.