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Shanghai, China/Moutenz, Switzerland, June 23, 2020 – Attracting digitally immersed millennials with fun and playful ingredients, matching dynamic life>
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Global Marketing Director, Consumer Care Business Chain, Clariant Specialty Industries & Consumer GoodsFabio Caravieri said: "Through this year's work with journalists, opinion leaders, formulators and marketers, we have identified global trends for specific target groups
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Beauty journalist and brand consultant Sophie Qureshi isA member of the BeautyForward Season 4 team, BeautyForward Season 4 matches formulation ideas to five global trends
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Sophie added: "Insights into emerging groups, changing attitudes and life>
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Dream formula: In this era of ubiquitous technology, people's senses have become dull, dream formula will lead consumers to seek a more dynamic sensory experience
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Dreamy formulations will lead consumers to seek a more dynamic sensory experience
Millennials are leading this trend, with personal spending on things like going out or traveling growing four times faster than actual spending on goods
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In personal care, novel ingredients such as gels, putties and sugar cubes are addressing this generation's need for interactive and dynamic sensory experiences
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Clariant keeps products interesting by using fun and playful ingredients
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gel base cream
Ageing gracefully: As people live longer, and people are more concerned about how to age gracefully and less about other negative things, people's opinions shift from "anti-aging" to regeneration, recovery and radiance
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In addition, as women in their 50s and 60s account for an increasing proportion of global beauty consumption, the beauty industry is finally starting to pay attention to this group that has not really received the attention it deserves for a long time
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For example, products designed to improve graying hair or to target the effects of hormonal changes on the skin and hair are constantly on the market
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Clariant's innovative hair conditioner, Genadvance® Life, contains Shiny Silver Nectar to treat thinning hair and meet specific needs such as increased volume and shine
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(Image credit: Clariant)
Vibrant Beauty: The culture of portability and athleisure has led to more convenient travel kit products
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These include a wide range of on-the-go products — stick packs have seen a 65% increase in product listings over the past few years — and long-lasting beauty products that address skin and hair issues associated with an active life>
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When it comes to hair care, Clariant addresses the need for quick, easy-to-treat dry hair that can be easily groomed on the go
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Introducing the Anti-Frizz Hair Wand that instantly smooths frizzy hair with a healthy shine
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With Plantasens® VP 170, a natural alternative to petroleum jelly, this plant-based, silicone-free portable hair stick is perfect for a quick fix after a quick workout or on the go
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Learn about current trends and currently available formulations
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Clariant BeautyForward Season 4 formula supports more sustainable and environmentally compatible skin and hair care solutions such as sulfate-free, silicone-free, ethylene oxide-free, synthetic fragrance-free, and more with natural ingredients and highly renewable Carbon Index (RCI) formulations are featured
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