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New registered users increased by 7 times, platform access increased by 10 times than usual, a total of 572 orders were generated, and the total order amount reached 139 million yuan.
.
.
This is June 16, Sinochem Holding Co.
, Ltd.
announced that Sinochem E-commerce in China The data of the day when the platform was officially launched
.
According to the statistics of sales agencies, from the day of the press conference to June 21, 12 sellers have consulted and settled on the platform, such as Sinochem Commerce, Hainan Ecological Software Park, Xu Relay Equipment, Jinfeng Rubber, etc.
; 4 more business partners , involving Sinotrans, Kunlun Shuzhi, COSCO Shipping, and Sinochem Commerce Hainan Branch
.
In the past 6 days, the e-commerce platform has generated 2,663 orders with a total amount of 523 million yuan
.
Continuous improvement during trial operation
Continuous improvement during trial operation The reporter learned in the interview that the preparation of the platform took more than 5 months
.
According to the results of the "Online Sinochem" plan, to promote business synergy and combined sales, in October 2021, the Digital Department of Sinochem China, together with the Office and the Integration and Coordination Department, launched the construction of an e-commerce platform with industry applications and solutions as the main line.
After more than 5 months of construction, it is ready to go online
.
The platform will enter trial operation in April 2022
.
During this period, the project team organized the group's internal enterprise self-inspection solutions, products and other content for many times
.
At the same time, let the sales staff who are familiar with customers put forward various questions and suggestions to the system from the perspective of customers
.
The project team will continue to improve the platform according to the suggestions and opinions of all parties
.
Among them, in terms of product data and product classification, the project team comprehensively revised and adjusted the joint venture 6 times; for the solution content, revised and improved 4 times
.
During the trial operation, through online and offline meetings, the project team thought from multiple perspectives, received suggestions and opinions from various aspects, and adjusted and optimized the system and content until June 2022
.
Stand out among trading platforms
Stand out among trading platforms The relevant person in charge of China's Sinochem e-commerce platform said that common chemical trading platforms are divided into two categories
.
The first category is mainly a self-operated chemical trading platform within the group, which mainly serves internal enterprises, cannot attract a large number of external customers, and lacks the online interaction function with customers
.
The other type is the third-party chemical trading platform, which generally provides functions such as price trends and news information to attract customers, but cannot achieve real transactions
.
As a comprehensive chemical trading platform, Sinochem E-commerce platform provides omni-channel digital solutions highly integrated with enterprises and innovative Internet product solutions for the large chemical industry
.
The platform improves business efficiency and solves the actual pain points of enterprises by tailoring industry-level procurement solutions for customers
.
In addition, by attracting seller customers to the platform, platform buyers can directly establish contact with high-value sellers and efficiently expand business relationships
.
At the same time, shorten the sales cycle, reduce the overall transaction cost, and build a shared and win-win situation
.
According to reports, enterprises and individuals can trade on Sinochem's e-commerce platform, and the platform can support a variety of payment methods from a functional point of view
.
Open up internal technology and product logic
Open up internal technology and product logic Ning Gaoning, Chairman of Sinochem, emphasized at the press conference on the day the e-commerce platform was officially launched that Sinochem Holding Co.
, Ltd.
has been committed to opening up the internal technical logic and product logic of Sinochem's industrial chain since its establishment.
Integrate relevant resources within the company
.
It is understood that this platform release has taken a gratifying step in the integration of relevant resources within Sinochem China, and the operating benefits have also been generated
.
At the same time, Sinochem will gradually establish synergy between and within the industry chain, rely on more digital means, actively use digital technology, create new tools, form new productivity, and realize business innovation, so as to give full play to the relationship between production relations and productivity.
The mutual promotion will enable Sinochem to form an organic whole in the new historical opportunity period, truly open up the internal technical logic and product logic, and become a world-class comprehensive digital comprehensive chemical enterprise
.
In addition, relying on the advantages of China's Sinochem industry, the e-commerce platform has accumulated and accumulated a series of industry-level e-commerce solutions by serving enterprises in different sub-sectors, and has the ability to provide differentiated services to enterprises in different chemical sub-sectors
.
Judging from the current operation, the platform is first and foremost efficient chemical industry sales SaaS
.
The platform respects the characteristics of enterprises and industries, provides industry-level solutions throughout the entire transaction process, and brings value to industry enterprises by tailoring industry-level procurement solutions for its customers
.