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【Chemical machinery and equipment network market analysis】The consumer market, especially the technology market, has always had such a view - buy new rather than buy old
.
The emergence of this view was originally a summary of people's subjective experience in buying consumer electronics, especially high-tech products, and then gradually affected the fields of clothing, daily chemicals, and even scientific research
.
The rationality of this concept has always been controversial, some people believe that there is a certain theoretical basis, and some people believe that it is a "consumerist trap"
caused by vanity.
So taking advantage of the Double 11 just passed, let's talk about this topic
related to "buying, buying, buying" from the perspective of instrument procurement.
.
The emergence of this view was originally a summary of people's subjective experience in buying consumer electronics, especially high-tech products, and then gradually affected the fields of clothing, daily chemicals, and even scientific research
.
The rationality of this concept has always been controversial, some people believe that there is a certain theoretical basis, and some people believe that it is a "consumerist trap"
caused by vanity.
So taking advantage of the Double 11 just passed, let's talk about this topic
related to "buying, buying, buying" from the perspective of instrument procurement.
First of all, the idea of buying new and not buying old does have certain theoretical basis, and these bases mainly revolve around two aspects - hardware and services
.
The development of science and technology is constantly stimulating the development of hardware, in this context, new products want to be different from old products need to improve their strength in hardware, which is particularly evident in scientific and technological products and instruments and equipment
.
So in most cases, buying a new product means being able to use newer, more mature hardware
.
At the same time, most companies in the optimization of product services, are from the new products, generally the older the product may not be able to get the support of subsequent software upgrade services, therefore, to a certain extent to buy new products is also to ensure that they can most likely enjoy complete services
in the product cycle.
This is even more evident in the emphasis on instrument products supported by software services
.
.
The development of science and technology is constantly stimulating the development of hardware, in this context, new products want to be different from old products need to improve their strength in hardware, which is particularly evident in scientific and technological products and instruments and equipment
.
So in most cases, buying a new product means being able to use newer, more mature hardware
.
At the same time, most companies in the optimization of product services, are from the new products, generally the older the product may not be able to get the support of subsequent software upgrade services, therefore, to a certain extent to buy new products is also to ensure that they can most likely enjoy complete services
in the product cycle.
This is even more evident in the emphasis on instrument products supported by software services
.
In that case, why do many people choose old instrument products, or even prefer to buy second-hand imported instruments? This brings us to another factor – variables
.
In fact, the view of buying new and not buying old is taken out of context to a certain extent, to be precise, it should be the same brand and the same type of product line, and it is more recommended to buy new rather than buy old
.
In fact, many times even if the hardware is updated, if the new product and the old product themselves are not "the same line", then there is no hardware advantage
.
This is like if the customer needs high-end precision analytical instruments, then no matter how bright the low-end new products are, they fundamentally do not meet the needs of customers, and customers will still buy old high-end products or second-hand products
.
.
In fact, the view of buying new and not buying old is taken out of context to a certain extent, to be precise, it should be the same brand and the same type of product line, and it is more recommended to buy new rather than buy old
.
In fact, many times even if the hardware is updated, if the new product and the old product themselves are not "the same line", then there is no hardware advantage
.
This is like if the customer needs high-end precision analytical instruments, then no matter how bright the low-end new products are, they fundamentally do not meet the needs of customers, and customers will still buy old high-end products or second-hand products
.
In addition, there are two "distractions" - cost-effectiveness and actual demand
.
Buying new rather than old is considered a consumerist trap in large part because it avoids one of the issues that consumers care about – price
.
It makes sense that newer hardware is better, but a new product means a high price
.
In reality, the launch of new products is often accompanied by discounts on old products, and in the case that old products are mature enough to meet consumer needs, if it is not a hard demand, there is every reason to choose more cost-effective products
.
And from this point of view, the view that buying new does not buy old naturally does not hold
.
.
Buying new rather than old is considered a consumerist trap in large part because it avoids one of the issues that consumers care about – price
.
It makes sense that newer hardware is better, but a new product means a high price
.
In reality, the launch of new products is often accompanied by discounts on old products, and in the case that old products are mature enough to meet consumer needs, if it is not a hard demand, there is every reason to choose more cost-effective products
.
And from this point of view, the view that buying new does not buy old naturally does not hold
.
Especially in recent years, the overall trend of the international consumer market is more subtle, although the core hardware is constantly innovating, but in fact can afford equipment updates are not many companies, for these enterprises, instrument procurement is actually a link
that needs to strictly control costs.
Therefore, they will pay more attention to the "cost performance" in the purchase of instruments, even if they adopt the form of bidding, they will reduce the cost as much as possible and put forward higher standards
for the performance of the required products.
At this time, most of the products that can be traded are more mature "old" styles
.
that needs to strictly control costs.
Therefore, they will pay more attention to the "cost performance" in the purchase of instruments, even if they adopt the form of bidding, they will reduce the cost as much as possible and put forward higher standards
for the performance of the required products.
At this time, most of the products that can be traded are more mature "old" styles
.
Therefore, in general, the instrument consumer market is still a trend of "buying right or not expensive, new and old may buy", and from the market point of view, this trend is also benign, can encourage enterprises to improve the difference between the new and old products, encourage instrument enterprises to innovate, grasp technical advantages through independent innovation, reduce the price to squeeze the market
.
.
Hara: Buy new or buy old? Talk about the development trend of the instrument consumer market
