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Recently, Bridgestone announced that its Béthune factory in France, which was closed in April this year, will be reopened
.
European car repair and mobility company Mobivia and French refurbishment specialist Black Star signed an agreement this month.
With Bridgestone’s support, partners are preparing to refurbish car, SUV and light commercial vehicle tires at the factory, selected by Bridgestone Some retail stores sell these products
.
It is reported that Mobivia subsidiaries iWip and Black Star will develop and build an integrated tire recycling ecosystem at the Béthune plant
In 2020, due to the impact of the new crown pneumonia epidemic, the global tire market has fallen into a downturn, especially in Europe and the United States where the epidemic has recovered more slowly.
The production of tire factories will be further restricted, and the entry of emerging companies such as China will face fierce competition and decline in profitability
.
Under this influence, Bridgestone had to take a shutdown plan for the tire factory in April this year in order to better control costs