BASF and Weixing sign an agreement in Mongolia to enter the North Asian market

● Star Chaser Mongolia Co.
, Ltd.
, as a wholly-owned subsidiary of Weixing Group, will become an authorized importer of BASF coating solutions

● BASF has established a partnership with Star Chaser in China since 2007

BASF recently signed a cooperation agreement in Mongolia with Wearnes-StarChase Group in Mongolia (hereinafter referred to as StarChase), a wholly-owned subsidiary of Weixing Group
.
Under the agreement, Star Chaser will become the authorized importer of BASF Coating Solutions in Mongolia, supplying its repair network with high-quality solutions from BASF's premium refinish brand, Glasurit®
.

The Weixing Group is the leading auto dealer in the pan-Asian region, with a strong presence in the luxury and high-end automotive markets
.
The dealership has been authorized to operate the Porsche and Jaguar Land Rover brands in Ulaanbaatar, the capital of Mongolia, since 2013
.
BASF has established a cooperative relationship with Star Chaser in China since 2007, providing it with the high-end refinish paint brand Glasurit®
.

Zhengyu Zhao, Senior Vice President, Solutions Asia Pacific, BASF Coatings Division, said: "We are delighted to further deepen our partnership with StarChase and expand our business to the Mongolian market for the first time
.
This new agreement will give BASF the opportunity to support StarChase in the Auto repair shop customers in Mongolia, providing our professional, efficient and sustainable service in Greater China as always
.
"

Robby Niermann, Greater China CEO of Star Chasing Auto Trading (Shanghai) Co.
, Ltd.
, said, "BASF has always been an important partner of Weixing Group in all its businesses in Greater China
.
We are in China Successfully pioneered the Glasurit® 100 series in partnership with Porsche Centre and benefited from a strong marketing partnership in motorsport
.
BASF is now working with us to further strengthen its partnership with importer responsibility for the Mongolian market To us, it makes us proud
.
"

Mongolia's economic growth is expected to rebound to 4.
6% in 2021 and 6.
0% in 2022 as the COVID-19 pandemic eases, export-related transportation and logistics issues are resolved, and domestic demand gradually picks up
.
Craig Wright, General Manager of StarChase Mongolia, said: "Mongolia's rapid urbanization and modernization process is expanding its demand for automobiles and automobile-related services
.
It is important for StarChase to remain at the forefront of the market and to be able to provide customers with BASF's innovative products and high-quality services
.
”