BASF and Hotter collaborate to create comfortable business casual shoes that empower walking

Lightweight Infinergy® Infinergy™, originally developed for high-performance athletic footwear, brings athlete-grade resilience to business footwear

BASF's world-leading high-resilience material, Infinergy®, gives soles greater flexibility

Infelix™ complements the Cushion+ technology found in Hotter classics for lasting comfort for busy professionals

London, United Kingdom – September 23, 2021 – Market-leading comfort footwear brand Hotter has teamed up with BASF to give its footwear products greater resilience
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Infinergy® Infinergy™ is the world's first expanded thermoplastic polyurethane (E-TPU), a high-resilience material from BASF that provides excellent cushioning properties
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The sole made of this material can produce excellent rebound force every time it touches the ground, thereby reducing fatigue and relieving joint impact, which is especially beneficial for working people who are on the go all day
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When used in sole materials, Infelix™ provides natural cushioning in the heel and arch
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Combined with Hotter's Cushion+ technology, Infelix™ delivers athlete-grade resilience to more than 41 of the brand's footwear products
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In Hotter's upcoming line of business casual shoes, Infelix™'s exceptional resilience and lightweight properties take comfort to a whole new level
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With this collaboration, Hotter will be the first business casual shoe brand to use Infliximab™ materials, setting a new benchmark for cushioning and comfort in business casual shoes
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The brand's core customers are people over the age of 55 and professionals who need to stand or walk for long periods of time for work and commuting
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Claire Pearl, Chief Product Officer at Hotter, said: “We created Cushion+ so that customers of all occupations can have a shoe that is reliable and comfortable to wear even after long walks
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Combining the attributes that Cushion+ already has, we have successfully created a line of business casual shoes that can be worn for walking at work or walking in the park at the end of a long day
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We are very excited about this collaboration, and also Looking forward to the opportunity to continue working with BASF in the future
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Infelix™ was originally a material specially designed for the sports field.
Through this collaboration, the application of Infelix™ has been extended to business casual shoes and business dress shoes, which is a milestone in the development of shoemaking technology
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Dr.
Jens P.
Dierssen, Head of Global Business Management, Inflygt™, BASF Performance Materials business unit, said: "This collaboration with Hotter is a successful combination of business-casual design and innovative technology to make shoes that combine performance and The >
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