BASF and cultsport join forces to create a more comfortable shoe brand with Elastopan®

Indian high-end sportswear brand cultsport has launched a line of running and training shoes with insoles made from BASF's Elastopan® polyurethane material
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When using Elastopan, the insole is 25% lighter than comparable materials, yet provides better shock absorption and up to 50% more resilience, so consumers experience more comfort with every step when wearing cultsport running and training shoes Great comfort and more power
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Puspen Maity, Head of Business at cultsport, said: “Our extensive research on the cult.
fit fitness community in India has shown that comfort and support are the top needs for performance footwear
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Running and training shoes that provide rebound, support and People have a comfortable workout or a satisfying running process
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Using BASF's Elastopan in the insole of running and training shoes, we have achieved the high comfort requirements of Indian consumers for shoes
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These materials are easy to process and allow for optimal set times to minimize waste
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"Our partnership with cultsport demonstrates BASF's commitment to customers and how our materials meet their needs," said Minli Zhao, Vice President, Consumer Industries, Asia Pacific, Performance Materials, BASF
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Rising Trailblazers
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cult.
fit launched cultsport, a premium sportswear brand in 2019, to provide Indian fitness enthusiasts with new sportswear with high performance and beautiful design
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About cultsport

cultsport is a performance apparel brand under cult.
fit, India's largest health and fitness platform
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cultsport offers fitness enthusiasts and everyday athletes a wide range of premium workout and sports gear to help them improve their performance and appearance
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To bring best-in-class products to Indian audiences and advance in >
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