At the time of entering the Expo| Ruibuen brought international cutting-edge scientific research achievements to the Expo for five times

On November 5, the 5th China International Import Expo (hereinafter referred to as the "5th CIIE") arrived as scheduled, and well-known enterprises from all over the world gathered together to listen to the voice of
China's opening up.
As an "old" friend of the Expo, Yashili International, which has participated in the Expo for the fifth time, made a major appearance with cutting-edge scientific research technology of cross-era significance and its flagship product Ruibu Enjingpo imported from New Zealand, showing the world a number of innovative achievements
guided by the world quality strategy.

Walking into the Ruibon exhibition area, it is like being in the pure pastures of New Zealand, and you can see the images
of New Zealand's natural pastures looking up.
The entire booth covers an area of 108 square meters, using a full sense of science and technology design, highlighting the brand concept
of "affinity nutrition relay mother's love" as a whole.
At the same time, the booth showcased Ruibun Jingpo
imported from New Zealand.
The product selects New Zealand gold milk source in the southern hemisphere, has obtained the silver fern logo certification officially authorized by the New Zealand government, and has lactoferrin and five international patent OPOs on the formula, which has become the choice of
many Chinese mothers since its launch.
In addition, Arohatia whole milk powder and skim milk powder from New Zealand also ushered in a global public appearance at this Expo, demonstrating the strong strength and firm determination
of Ruibun's global layout to the world.

"This year is our fifth year to participate in this international event, and we hope to use the platform of CIIE to let global consumers understand the strength of Chinese milk powder brands, and also hope to introduce more overseas high-quality resources to feed back the Chinese market and bring higher quality products and services
to Chinese consumers.
" The relevant person in charge of Yashili International said
.

Ruibun booth

In order to create milk powder that is more friendly to Chinese babies, Ruibuen has insisted on working with professional scientific research teams for many years to accelerate the problem of breast milk research and upgrade
milk powder formulas with scientific and technological innovation.

Recently, Ruibuen has made a major breakthrough in the field of breast milk research, especially in breast milk fat, and the research results of "Key Technologies of MLCT and New OPO Enzymatic Synthesis of Structural Fat and Its Application in Infant Powder" jointly completed by Ruibun and Jiangnan University have successfully passed the appraisal
of national authoritative institutions.
It is reported that Ruibu En has applied the results to the new product Ruibu Enzhi listed in the fourth quarter, and has passed the new national standard registration, which is expected to provide more friendly nutritional rations
for Chinese babies.
It is worth noting that there is also good news in the field of protein, and the invention patent applied for for "infant formula and preparation method of high-quality protein and amino acid mode" has been successfully approved
.

The relevant person in charge of Ruibun said that Ruibuen will continue to promote breast milk research, cooperate with industry forces to jointly promote the implementation of relevant research and development results, accelerate the application of new technologies in the design of milk powder formulas, and bring more scientific nutritional formula choices
to Chinese babies.

Creating opportunities in opening up and win-win development through cooperation, Chinese dairy enterprises represented by Yashili International are showing the world the great power of the vigorous development of
China's dairy industry.
The relevant person in charge of Yashili International said: "As one of the earliest national dairy enterprises in China to 'go global', the development and growth of Yashili International has benefited from the dividend of the times, and with the spillover effect of the Expo, we hope to further deepen the layout of the global industrial chain, better gather global high-quality resources, and provide global consumers with higher quality and more diversified nutritional choices
.
" ”

(Han Songyeon)

Responsible Editor: Zhao Yu Review: Wang Jinchen