Anhui Petroleum's lubricant sales in 2021 increased by 40% year-on-year

In 2021, Anhui Petroleum and lubricant companies strengthened cooperation, gave full play to the advantages of channel network and online platform, continued to improve the scale of lubricant operation, and the annual lubricant sales volume increased by 40% over the previous year, becoming the "best partner in 2021"
of lubricant companies.

Anhui Petroleum coordinates and optimizes the operation model, the provincial company carries out business guidance, assessment, online platform and unified marketing, etc.
, the municipal company is responsible for the unified management of lubricant purchase, sale and inventory, organizes business development according to business needs and market changes, and highlights the sales flexibility and autonomy of the municipal company in the lubricant business
.

In order to improve the marketing skills and service level of employees, Anhui Petroleum organizes front-line employees to regularly carry out professional training on lubricants, and professional training services are provided by lubricant companies, and the basic knowledge of lubricants and current marketing activities are interpreted and publicized, and 37 employee training seminars were held in 2021, with a total of 1,506 people trained
.

In addition, the company gives full play to its own advantages, uses the Anhui Petroleum APP and lubricant online platform functions to embed each other, build an online and offline marketing service platform for lubricants, carry out online ordering, offline self-pickup, sweep red envelope business, and jointly explore the sharing mode of
membership points and benefits.

Anhui Petroleum has carried out a series of marketing activities such as the "New Year Goods Festival" to promote the Great Wall brand, promote Great Wall lubricants, and guide consumers to establish the consumption concept of "buying engine oil to Sinopec gas stations", and has achieved good results
.
Anhui Petroleum actively promotes the complementarity of resources with self-built auto service outlets, integrated auto service partners Centennial, Che Xiangjia, Aoto Mao Auto Service Chain Stores, etc.
, as well as existing social repair shops, actively implements authorized suppliers of Great Wall lubricant brands, and increases oil change service stores to provide convenient oil change services
for Great Wall lubricant customers.

In the next step, Anhui Petroleum will continue to adhere to the purpose of "win-win cooperation and mutual benefit", further broaden the breadth of cooperation, increase the depth of cooperation, make efforts in many aspects such as "gas station scanning code purchase, joint development of merchants, sinking county channels, construction of new retail ecosystem and development of B-end auto repair plant", integrate and make good use of the network advantages of gas stations and convenience stores, concentrate on farming, create a high-quality development platform, and enhance the brand influence
of Great Wall Lubricants.