Analysis on the future development trend of China's aquatic feed industry

introduction: In recent years, the high profits of the aquatic feed industry ushered in countless small and medium-sized enterprises to join, but high profits at the same time there is a high risk It is understood that the country's 10,000 feed plants, it is possible in less than five years, can disappear more than 7,000 There are only more than 3,000 left Due to the impact of disaster weather, animal plague and other aspects, according to the data provided by the relevant departments, from January to September this year, the overall sales of feed fell by 10% This has accelerated the pace of SMEs' withdrawal from the market unlike small and medium-sized enterprises, Haida Group's revenue grew 14.91 percent in the first three quarters of this year Haida Group related people said that the feed industry has been in a state of dispersion, to small and medium-sized enterprises in the majority, concentration is not high It can be expected that with the development of the situation, every year a large number of enterprises will disappear in the competition on the one hand, small and medium-sized enterprises to give up a lot of market space, on the other hand, if China's aquaculture feed structure can be further improved, then a lot of new space Haida Group believes that according to China's annual production of pigs and fish and shrimp calculation, only the use of feed instead of the original food direct feeding demand, pig and fish and shrimp material has more than doubled the growth space .　　"Good companies will seize this critical opportunity to grow the industry, consolidate and capture more market share, and gain a favorable position in future competition." Haida Group said in fact, if the United States as a reference, you can also see the future direction of China's feed industry Public data show that there were 10,000 feed companies in the U.S in 1978, but after years of phase-out integration, there were only 300 left in 2012 industry analysts pointed out that such a high rate of elimination, because the feed industry has developed to a certain extent, competition has been very fierce, low profit margins, some small and medium-sized enterprises with small production capacity, slowly lost profit margins To build comprehensive strength industry analysis generally believes that under the unremitting efforts of Haida Group, 2014 high growth period overseas markets, Haida Group's Vietnam-specific subsidiary, Yanlong Biotech Co., Ltd., grew 76% in the first three quarters of 2013 compared with 2012 Haida Group has said that Southeast Asia is rich in aquaculture, low human and land costs, will further strengthen the layout in the region in the future and brokerage analysts pointed out that the Southeast Asian shrimp market is three times the domestic, and is still growing rapidly, Haida will be the domestic success model replicated to the Vietnamese market, Vietnam ese factory in 2012 shrimp sales of 30,000 tons, 60,000 tons this year, next year is expected to reach 100,000 tons in the domestic market, fish stocks are expected to achieve recovery after the market trough in 2013 Brokerage analysis estimates that Next year, Haida Group in East, Central and South China market will achieve 30% to 40%, 20% to 30%, and 20% growth it's worth noting that Haida Group's pig material may be another important growth point for the company The company has said that the big breakthrough in 2013 was the increase in sales of pig materials The company will invest more in the pig business in 2014 and expects to grow across the board in the next two to three years is understood that compared with the higher market share of aquatic materials in the country, Haida Group's pig material started late However, the company in a steady way, has been in the base of Guangdong market rose to the second position According to the analysis, in 2014 in Guangdong market continues to release at the same time, has cultivated mature Hunan, Hubei market will also be rapid release, and the company is planning to cultivate Jiangxi, Tianjin, Chengdu and other markets, in preparation for future growth at the same time the rapid growth of sales scale, Haida Group realized that the feed industry has developed from the original product competition to comprehensive competition, excellent feed enterprises need to invest more resources to build comprehensive competitive strength , so, to build a comprehensive strength, is becoming the direction of the struggle of Haida Group In the view of Haida Group, to enhance the overall strength, on the one hand to do the best industry technology, on the other hand to do the most powerful service capacity in product technology, Haida Group this year continued to increase investment in research and development, expand research direction, in aquatic feed, livestock feed, aquatic products, livestock products, high-quality seed and other fields have launched a number of high-priced, high-quality, high-efficiency products it is understood that the company currently has 65 patented technology (invention patents 21), the establishment of the international leading "main aquatic animal nutritional needs database", livestock, aquatic animal raw materials utilization database, etc , is the core of product formulation In July 2013, Haida Group also undertook the Project "IndustrialApplication and Demonstration of New Functional Protein Sources and Their Fisheries With Feeds" project of the State Oceanic Administration in addition to technology, Haida Group also pursues a significant increase in service at present, Haida Group's "Aquaculture Technical Services Department model" by farmers welcome In this mode, each of the Haida Group's dealers have set up a service station, the company every day in the service station to come to the farmers training The content of the training covers the whole process of "seed-stocking mode-water quality control-epidemic prevention and control" .　　"Haida Group is not promoting a single feed product, but the output of the entire farming model." Some analysts say so After the whole service, Haida Group has obtained a higher trust from farmers, thus producing a customer "stickiness" .　　"The model of products and services has enabled the company to gain a high value-added, and customers have obtained profits beyond the market level and have been able to continue to develop," Haida Group said confidently "
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