Analysis of the future development trend of China's aquatic feed industry.

Introduction: OA show ('918 '); in recent years, the high profit of aquatic feed industry has welcomed numerous small and medium-sized enterprises to join in, but the high profit also has high riskIt is understood that in less than five years, more than 7000 feed factories in China will disappearThere are only over 3000 leftDue to the impact of disaster weather, animal plague and other aspects, according to the data provided by the relevant departments, from January to September this year, the overall sales of feed in China fell by 10%This makes the small and medium-sized enterprises exit the market fasterDifferent from small and medium-sized enterprises, the revenue of Haida group increased 14.91% in the first three quarters of this yearHaida group said that the feed industry had been in a decentralized state, with the majority of small and medium-sized enterprises and low concentrationIt can be predicted that with the development of the situation, a large number of enterprises will disappear in the competition every yearOn the one hand, small and medium-sized enterprises give up a lot of market space; on the other hand, if the feed structure of China's breeding industry can be further improved, a lot of space will be addedHaida Group believes that according to the current annual output of pigs and fish and shrimps produced by China, only feed is used to replace the feed demand directly fed with grain, and there is more than double the growth space of pig feed and fish and shrimps feed"Excellent enterprises will seize the key opportunity of industry development, integrate and occupy more market shares, and gain a favorable position in the future competition." Haida group said soIn fact, if we take the United States as a reference, we can roughly see the future trend of China's feed industryAccording to public data, there were 10000 feed enterprises in the United States in 1978, but after years of elimination and integration, there were only 300 in 2012Industry analysts pointed out that such a high elimination rate is due to the fact that after the development of feed industry to a certain extent, the competition has been very fierce, the profit rate is low, and some small and medium-sized enterprises with small production capacity have slowly lost their profit spaceBuilding comprehensive strength: industry analysis generally believes that with the unremitting efforts of Haida group, 2014's high growth is expectedIn terms of overseas market, Shenglong Biotechnology Co., Ltd., a subsidiary of Haida group in Vietnam, achieved 76% growth in the first three quarters of 2013 compared with 2012Haida group has said that Southeast Asia is rich in aquaculture and low in human and land costs, and will further strengthen its layout in the region in the future Some securities analysts pointed out that the shrimp market in Southeast Asia is three times of that in China, and it is still growing rapidly Haida copied the domestic successful model to Vietnam market In 2012, the shrimp market of Vietnam factory sold 30000 tons, 60000 tons this year and 100000 tons next year In the domestic market, after the market downturn in 2013, fish stocks are expected to achieve recovery growth According to the analysis and calculation of securities companies, Haida group will achieve 30% - 40%, 20% - 30% and 20% growth in East China, central China and South China markets next year It is worth mentioning that the pig feed of Haida group may become another important growth point of the company The company once said that the big breakthrough in 2013 was the growth of sales of pig feed In 2014, the company will increase investment in pig feed business, which is expected to achieve leapfrog growth in the next two to three years It is understood that compared with the high market share of aquatic products in China, the pig feed of Haida group started late However, the company has risen to the second position in the base market of Guangdong Province in a stable way The analysis shows that while Guangdong market continues to expand in 2014, the mature markets in Hunan and Hubei will also expand rapidly, and the company is planning to cultivate markets in Jiangxi, Tianjin and Chengdu to prepare for future growth At the same time of rapid growth of sales scale, Haida group realizes that feed industry has developed from the original product competition to comprehensive competition, and excellent feed enterprises need to invest more resources to build comprehensive competitive strength Therefore, building comprehensive strength is becoming the direction of Haida group In the view of Haida group, to improve the comprehensive strength, on the one hand, we need to achieve the best technology in the industry, on the other hand, we need to achieve the strongest service ability In terms of product technology, Haida group has continued to increase R & D investment and expand research direction this year It has launched a number of high-price, high-quality and high-efficiency products in the fields of aquatic feed, livestock feed, aquatic animal protection products, livestock animal protection products, high-quality seedlings, etc It is reported that the company currently has 65 patent technologies (21 invention patents), and has established the world's leading database of nutrient requirements of main aquatic animals, database of utilization of raw materials of livestock and poultry, aquatic animals, etc., which is the core of product formula In July 2013, Haida group also undertook the project of industrialization application and demonstration of new functional protein source and its fishery compound feed issued by the State Oceanic Administration In addition to technology, Haida group also pursues a significant improvement in services At present, Haida group's "aquaculture technology service department model" is well received by farmers In this mode, every dealer of Haida group has set up a service station The company trains the farmers at the service station every day The training content covers the whole process of "seedling - stocking mode - water quality control - disease control - feed" "What Haida group promotes is not a single feed product, but the output of the whole breeding mode." Some analysts say so Through the whole process of service, Haida group has gained higher trust from the farmers, thus producing the "Stickiness" of customers "The mode of focusing on both products and services enables the company to obtain high added value, and its customers to obtain profits beyond the market level and sustainable development," said Haida group confidently "The company has gained the trust and support of a large number of loyal and outstanding breeding technology farmers, laying the foundation for stable and sustainable growth."