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On October 13, 2020, Adidas announced that the ULTRABOOST DNA LOOP global testing plan for running shoes will usher in the third phase.
At the first adiCLUB member carnival, 50 pairs of ULTRABOOST DNA LOOP running shoes will be released through the adidas APP registration lottery.
Lucky winners can not only Experience this unique pair of shoes in advance, and will also participate in the digital experience process of the project to warm up the series of shoes that will be officially launched on the market in the spring and summer of 2021
.
Adidas Releases ULTRABOOST DNA LOOP, the Third Generation of Recyclable Running Shoes
Previously, Adidas unveiled the first generation of FUTURECRAFT.
LOOP sports running shoes in New York on April 17, 2019, and in November of the same year, with the technical support and innovation of SPEEDFACTORY, it manufactured and released the second generation of the series that can be recycled as a whole.
running shoes
.
Moving plastic waste out of the ecosystem is an important step in Adidas' sustainability strategy
.
As a result, under the slogan of "rebirth at the end", the birth of the LOOP series of running shoes provides the world with a solution to the problem of plastic waste and realizes a "closed loop" or circular manufacturing mode of waste disposal, so that raw materials can be used again and again.
reuse
.
How to "Rebirth at the End"
How to "Rebirth at the End"The ULTRABOOST DNA LOOP series of running shoes embody a transformative design philosophy
.
Recycled LOOP running shoes are washed and put back into the recycling process - after these shoes end of life and are returned to Adidas by consumers, they will be washed, ground into pellets, and broken into pieces for use.
The material from which new shoes are made, with the expectation that no material will be wasted or discarded during the remake
.
The entire re-production process involves only one material - TPU.
By using the properties of this material to shape different shapes, TPU can be made into parts such as outsole, midsole, upper, torsion bar, shoelace, etc.
, and then heated Molding and assembling to make the overall recyclable recycled running shoes, without adding any materials other than TPU, including glue and anhydrous "dope dyeing" process
.
