Adidas launches sweatshirt made entirely from 100% recycled fiber

On October 14th, the first flagship store of adidas TERREX, a professional outdoor sports brand under adidas, opened in China!

On October 14th, after a half-month trial operation period, the adidas TERREX flagship store in Jingan Kerry Center, Shanghai officially opened
.
Along with it, consumers are presented with a product made entirely from recycled materials, the adidas TERREX MYSHELTER PrimaLoft® Hooded Jacket
.

Adidas' long-standing "sustainable" development concept and the ultimate vision of "END PLASTIC WASTE" are the more important information that adidas TERREX wants to interpret to consumers through this store.
where
.

01

Stop plastic waste before it ends up in the ocean

According to data released by the United Nations Environment Programme, more than 8 million tons of plastic waste flows into the ocean every year, which is the direct source of nearly two-thirds of the planet's oxygen production
.
A more frightening figure is that some scientists predict that by 2050, plastic will surpass fish and become the most abundant "resident" in the ocean
.

These plastic wastes cannot be degraded naturally, and the decay process takes hundreds of years, during which they are broken down into countless tiny fragments, posing a threat to the natural environment and biodiversity
.
Based on this background, the plastic restriction movement has also become one of the fastest-growing environmental protection causes in human history in the past decade
.

However, after years of exploration, more and more organizations and environmentalists have realized that the key to solving plastic waste pollution may not be the plastic itself, but the way it is handled
.

It is based on this concept that Adidas has cooperated with the marine environmental protection organization Parley for the Oceans since 2015 to launch the adidas x Parley series of running shoes.
The upper materials are almost all from recycled plastic bottles, illegal fishing nets and other marine waste
.
Taking the opportunity of the opening of the flagship store this time, adidas TERREX also brings the brand new MYSHELTER PrimaLoft® hooded jacket launched by the brand in cooperation with Parley for the Oceans and environmental thermal insulation material expert PrimaLoft® to consumers
.

The outer layer of the jacket is made of 100% recycled fiber; the outer layer is made of Primeblue sports performance environmental protection fabric, which contains 50% of Parley Ocean Plastic environmental protection material; the filling also incorporates 40% of the above environmental protection material, which is made of marine plastic.
Yarn fabric manufacturing, seeks to reduce plastic pollution of the ocean
.
While paying attention to environmental protection, the whole dress has not given up fashion elements.
The body is embellished with TERREX line quilting design, which injects a striking outdoor aesthetic atmosphere into the overall shape, creating a classic >
.

“By combining sustainability with uncompromising athletic performance and >
.
The entire garment is composed of 100% recycled fibers and uses no Dyeing technology, has the characteristics of quick drying, light weight and breathability
.
” Steve Mele, general manager of the outdoor business unit of Adidas Greater China, introduced, “We believe this will be a perfect product for TERREX consumers, They love being outdoors and know that they are doing their bit for the environment in this way
.
”

Adidas TERREX has placed several waste plastic bottle recycling bins in the mall to drive people's attention to environmental protection

At a time when green actions are becoming more and more popular, environmental marketing has become an unavoidable compulsory course for major sports brands
.
However, from the entire company to its sub-brands, there are still a handful of people who have practiced the concept of sustainable development for a long time like Adidas
.

02

Integrate sustainable concepts into brand core values

What most people don't know is that Adidas has actually started to focus on sustainable development since 1998, and has formulated a detailed product material restriction policy, prohibiting the use of harmful chemical substances; to implement the vision of sustainable development
.
Today, whether it is a series of products jointly launched with Parley for the Oceans or "Run for the Oceans" which promotes the concept of marine protection, it has become a classic case of sports brands practicing environmental protection
.

According to the established brand plan, Adidas will fully adopt 100% recyclable polyester fiber by 2024
.
The launch of the adidas TERREX MYSHELTER PrimaLoft® Hooded Jacket is undoubtedly the most direct proof of their efforts to achieve this goal
.

In addition to the commercial economy, being able to gather social forces with one's own actions and create a better way of life for human society is the ultimate manifestation of a brand's value and sense of responsibility
.
The brand development vision of "Ending Plastic Pollution" is the example set by Adidas, a world-renowned sports brand, and it should also become a benchmark for industry learning and practice
.