Zhengzhou home market pile up because of the consumer area to drive the transfer of home business circles

China Paint Network
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from Zheng Wei Road Zhongbo Furniture Center, Phoenix Building Materials Market, East Building Materials, to the east of Zhongzhou Avenue, along Shangdu Road all the way east of the Red Star Mei Kailong, actually home, Huafeng lighting industry, O'Kelong, to Shangdu Road and Beijing-Hong Kong-Macau high-speed intersection of Fumont home logistics center, Zhengzhou home business circle in the continuous expansion. With the first phase of the treasure fashion furniture square, Zhengzhou South China City building materials market opening, as well as the first phase of China Merchants Exchange building materials A Hall, Zhengzhou Jinma Triumph home CBD building materials wholesale market opening, the second ring, three ring home business circle is covered, green city home business circle "four ring era" is coming. Phenomenon of large-scale home wholesale market pile four ring "in the future to buy furniture, building materials do not have to run to the city center, go to the four ring near the home market on the line, they engage in wholesale also engage in retail, low prices do not say, categories are complete. Mr. Song, a resident of Huiji District, Zhengzhou, said. To be sure, at present, Zhengzhou's emerging home market is scrambling to break away from the city center and pile up four rings. Relatively early has been located in the commercial capital road and Beijing, Hong Kong and Macao high-speed intersection of the Fumont home logistics center, it set shopping and leisure, exhibition and display in one, completed from simple home sales to set leisure shopping, multi-business, experience interaction, professional services as one of the home shopping upgrade process. In the first half of last year, covering an area of 210 acres, investment of 1.5 billion yuan, located at the intersection of Zhongzhou Avenue and Welcome Road, the first phase of the Residential Treasure Fashion Furniture Plaza project - home soft-clothing area began to open; In the second half of last year, Zhengxin Express Road and Shuanghu Avenue intersection in Xinzheng City, South China City building materials market began trial business, the project to build "the largest, highest grade, the most complete variety of building materials market in the central region" as the goal, after full completion will become a building materials trading market as the core, set trade transactions, logistics distribution, industrial cultivation, characteristic tourism, urbanization comprehensive support, conference and exhibition and other nine functions in one integrated building materials market. Just after 2015, Zhengzhou Jinma Triumph Home CBD Building Materials Wholesale Market, located in the West Fourth Ring Road, held a new round of opening activities. So far, the project investment rate reached 100%, to accommodate 2000 world-renowned home flagship stores. With the addition of these large households, the pace of the four-ring home business circle to catch up with the second ring, three-ring home business circle is accelerating. The reason for the transfer of consumer areas led to the transfer of home business circles with the development of the city, urban land resources shortage, increased traffic pressure and other issues highlighted, the urban framework is expanded, the business district from the city center to the outer ring expansion is inevitable. On June 14, 2012, Zhengzhou City issued the Implementation Opinion on Speeding Up the Relocation of the Central Urban Market, proposing that all 177 wholesale markets within the three rings of Zhengzhou City be relocated, and that a number of wholesale home markets within the second and third rings should be included in the list of relocation markets. "The reason for the market move is the overall planning of urban development, but also because of the problems and bottlenecks in the home market itself." Song Yaoxin, deputy general manager of Zhengzhou Residential Treasure Real Estate Co., Ltd., believes that around 2003, due to the rapid rise of real estate in Zhengzhou, there is a building materials market investment, construction boom, many sizes, grades of different home market. In recent years, due to the huge passenger flow, traffic flow, logistics and relatively backward, crowded operating market conditions, located in the urban center of the wholesale home market to the city's appearance and traffic has brought no small negative impact, but also contains greater security risks and risks. Wholesale market relocation is only an opportunity, the fundamental reason is also the transfer of consumer areas. Due to the continuous improvement of residential facilities between the third, fourth and fourth rings, a large number of real estate projects have emerged near the four rings in recent years, and with the convenience of the four rings, consumer groups are increasingly moving to areas outside the four rings and four rings. The four-ring home business circle undoubtedly occupies the advantage of time and land these days. Influence to promote the transformation and upgrading of the Central Plains home market compared to the second ring, three ring near the home market, located in the four ring home business circle of the home market has a unique advantage - with the sixth generation of home market genes. From the initial spontaneous formation of the first generation of street "ground stall"-style market, to the government to guide the use of idle factories, storage rooms formed by the second generation of "big shed-style" market, to the centralized operation of the third generation of "bird cage-style" professional market, as well as the "traditional market", "e-commerce" combined with the new fourth generation of the market, as well as a developed transportation network, to become a large-scale integrated service platform of the fifth generation of the market, the Central Plains home market experienced five evolution. But these five generations of markets, all in the city center, to the people's lives and the urban environment has brought serious interference. With the rapid economic development of Zhengzhou and the further upgrading of the urban pattern, the sixth generation of building materials professional market. Fumont home logistics center, home treasure fashion furniture square, Zhengzhou South China City building materials market, Zhengzhou Jinma Triumph home CBD building materials wholesale market as the sixth generation of the market, without exception, with the basic properties to become a modern integrated trade logistics platform, in the choice of position and business system appeared with the previous five generations of professional market characteristics. In the location, standing on the height of sustainable urban economic development, the market in the central urban area outside the four rings; In the transportation advantage, in order to facilitate the wholesale industry of freight and logistics, the location is located near the main urban traffic road; In the core business system, taking full account of the concept of ecological industrial chain, the basic business (integrated professional wholesale market) and value-added business (integrated commercial support, warehousing logistics support, property management support, life support, e-commerce and conference and exhibition) separate, forming a bilateral market, mutually complementary. "The development and expansion of the four-ring home business circle, so that the Central Plains home industry from the past retail management, self-employed-oriented era, to store management, resource integration and focus on the cluster effect of the era. With the maturity of the four-ring home business circle, the Central Plains home industry in the domestic home industry position will be greatly enhanced, Zhengzhou will become the central six provinces and even the country's premier home distribution center. Ma Fushan, director of the building materials marketing department of Zhengzhou South China City, said.