Zhejiang Chunran "No. 9 Ranch" of the "1 fund 5 unified" pig breeding model.

. Chairman Of Zhejiang Chunran Zhao Chungen was interviewed by China Feed Industry Information Networkchance coincidence met the chairman of Zhejiang Chunran Zhao Chungen in the meeting place of the overflow ingen innovation, and was kind and able to do an elder. China Feed Industry Information Network invites Zhao to accept our interview, so that we can learn more about and understand the breeding of Chunran. Zhao is more than from the technical level to explain, but in the concept of teaching us a lot, which is often more able to trigger everyone's thinking, or the whole industry's deep thinking. The following text in Zhao's general modest tone to explain, perhaps more to arouse the sympathy of farmers.
formed a cooperative pigfrom a gradual understanding of the industry.Speaking of the whole industrial chain, the initial understanding of several industries is relatively shallow, in the later development only gradually mature, but more than a decade we pursue is their own farming enterprises to live in the market economy. In Zhejiang pig-breeding constraints are relatively large: the local environment requirements and the status quo of more people and less land, for large and small breeding enterprises, pig farming is a lifetime to do. From the beginning of 2004, i.e. realized that pig farmers must face three major problems: 1, environmental control;started in 2004 the first step mainly from the survival of space, environment to start to build pig farm, and to achieve three synchronization: design planning, construction and use of the three synchronization. In 2007 in the country's first pig farm excreta project, started construction in 2009, completed in 2011, after the completion of the entire pig storage column of 600,000 head of biogas power plant, is the only one in the country can be on the national power grid project, power generation reached 15 million degrees, so that the biogas, biogas, organic fertilizer and other formation of a large cycle. These have laid the foundation for survival and have also opened up space.Zhejiang's breeding enterprises are very small, we began to just bow the car, did not look up to see the road, in the development process gradually realized the upstream and downstream of the squeeze of pig enterprises, so that our survival space is very small, to survive must improve production efficiency, must also have a voice. On this basis, it leads to the question of how to connect upstream and downstream through a model? So we're going to set up a cooperative. Since 2009, the 2010 joint 50 pig farms, the overall size reached more than 200,000 pig storage column, can breed sows column 22,000 head, annual sales of 400,000 pigs, is now to play 1 billion sales. The establishment of a cooperative, that is, the group heating, at that time very clearly planned after the establishment of what should be done, that is, "joint cross." Union Heng: is to pig-breeding enterprises involved, the joint column is to open up the industrial chain. In this industrial chain, the core of cooperation is in the industrial chain, professional people do professional things, through the cooperation platform organic series, cooperation, to achieve a win-win sharing mechanism, when set up
"one fund five unified"
.
a fund:
solve the capital problems of farmers. Because we engage in agriculture is the most painful is not able to form statutory assets, here the so-called legal assets mean that the land is leased, no property rights, financing difficulties. All 50 members of the community put their money out, together out 13.8 million yuan, of which 6.9 million exist in the bank, as a guarantee fund, the bank gave ten times the leverage, gave us 69 million loan lines, to solve the pig industry's capital problem.five unifications, the five major links in the aquaculture industry to achieve unity:
, the unity of pig species.
pigs related to the production efficiency of pig and pig terminal quality, big pig farm to do, pig farm also want to do, will be efficient and low-cost things unified;
two, feed unity.
the original each family to go to the market to purchase raw materials, and then mixed, quality is not guaranteed, feed unified, after their own formula, spend money to entrust feed enterprises to process on behalf of. Feed enterprises to distribute, so as to ensure that product quality and reduce costs, promote the pig farm to automation, mechanization of development, in fact, bulk feed also reduce sesame pollution such as plastic bags;
, the prevention and control of diseases unified.
pig-breeding people are most afraid of disease, in previous years, the fluctuations in pig prices also have the factors caused by the occurrence of disease, we use a set of equipment for regular lying for the community pig farm testing, and the formation of archives, targeted development of immunization procedures, unified procurement of high-quality vaccines and veterinary drugs.
four, the environment control is unified.
mainly include waste and waste gas. The centralized collection of waste and other waste is sent to biogas power plants, and when waste is handled, the spring pig farm has adopted tree planting techniques, which has been endorsed by Purdue University professors in the United States.
five, sales unified.
entered Hangzhou in 2012, found that production, sales are two problems, when we think that our pork is pollution-free products, can be said to be anti-resistant pork, than ordinary pork 1 to 2 yuan / catty, the price is not high, the public can consume, but through the positioning of the market found that the effect is not very good, can only be changed. How do you change? Selected to carry out in-depth product development, first investigate to understand what kind of pork consumers need, and then with Zhejiang University set up a Zhejiang University natural animal product safety quality research and development center, according to the needs of market consumers, such as fresh taste, scented pork, feedback to the research and development center for technology development. Such a targeted response to consumer demand, for their products in the market has earned a place, and later became the outstanding athletes in Zhejiang Province special food.in the marketing process of market brand pork, formed a specific five channels: specialty stores; The main market is still in Hangzhou, Zhejiang Province, the overall outlook is still very good. Same city sales, sent out generally not more than 72 hours to maintain the original taste, is the fresh taste and flavor of the pork itself.
win the trust of consumers andwith the benefit and win of the community.In recent years, the demolition of pig farms officially about 50%, according to our industry is about 60%, the original zhejiang province's pig stock in more than 20 million head, this year's figure is more than 7 million, a reduction of 2/3. We survived and became more confident that we would be safe to serve pork in the future, that is, to supply safe, good pork to the market. It is our goal to give wealth to farmers and health to the public.have improved productivity, reduced costs and improved the quality of their products by exploring cooperatives over the years. As a result, on July 7, 2014, it was listed on the Zhoushan Commodity Exchange, named Ranch 9, and the price of pork in Pasture 9 was roughly twice that of the market. In ordinary pork, the cheaper the better, but for us really can not do, pig farming is not just the cost of feeding, make a piece of pork is not easy, breeding, transportation, slaughter and so on every link is very important, research and development costs are particularly high. I can assure you that all our pork is produced by itself, completely closed to the industrial chain. Marked which pig farm, which breeder, which batch of out-of-column pigs, etc. have a record.words again, the main business is still pork sales, direct stores and co-operative stores a total of 52, this year reached 100, to 2018 through the 9th ranch platform to sell 400,000 pigs, do their own brand of pork, so that people can eat at ease, can eat.cooperatives, professional people do professional things, different division of labor. Farming enterprises the smallst 3000 pigs, the largest reached 30000 pigs, these 50 pig farms, we formed a cooperative, unified to provide experience, pig, feed, etc., formed this mutually beneficial and win-win model, to achieve the original goal: First, save costs per pig 100 yuan, pig prices when high increase profits, pig prices low to reduce losses, which is also a survival law. Second, sales, breeding are to achieve consumer satisfaction. Confidence-building relationships with consumers rely on data on the quality of the product and indicators of good physical and chemical.
Chairman of Zhejiang Chunran Zhao Chungen and China Feed Industry Information Network reporter sit .The brief interview was over, and the deep idea remained in mind. Zhao always put the unity to the pig industry. Sometimes in the face of difficulties our personal strength is still very thin, we unite, the group will be easier to overcome difficulties, to win greater success. Unity is strength, life is so, so is the pig industry!(
Suyan
)
Chairman Zhejiang Chunran Zhao Chungen interview with China Feed Industry Information Networkchance coincidence met with Chairman Zhejiang Chunran Zhao Chungen at the meeting venue of the overflow ingen innovation, and was kind and able to do an elder. China Feed Industry Information Network invites Zhao to accept our interview, so that we can learn more about and understand the breeding of Chunran. Zhao is more than from the technical level to explain, but in the concept of teaching us a lot, which is often more able to trigger everyone's thinking, or the whole industry's deep thinking. The following text in Zhao's general modest tone to explain, perhaps more to arouse the sympathy of farmers.
formed a cooperative pigfrom a gradual understanding of the industry.Speaking of the whole industrial chain, the initial understanding of several industries is relatively shallow, in the later development only gradually mature, but more than a decade we pursue is their own farming enterprises to live in the market economy. In Zhejiang pig-breeding constraints are relatively large: the local environment requirements and the status quo of more people and less land, for large and small breeding enterprises, pig farming is a lifetime to do. From the beginning of 2004, i.e. realized that pig farmers must face three major problems: 1, environmental control; started in 2004 the first step mainly from the survival of space, environment to start to build pig farm, and to achieve three synchronization: design planning, construction and use of the three synchronization. In 2007 in the country's first pig farm excreta project, started construction in 2009, completed in 2011, after the completion of the entire pig storage column of 600,000 head of biogas power plant, is the only one in the country can be on the national power grid project, power generation reached 15 million degrees, so that the biogas, biogas, organic fertilizer and other formation of a large cycle. These have laid the foundation for survival and have also opened up space. Zhejiang's breeding enterprises are very small, we began to just bow the car, did not look up to see the road, in the development process gradually realized the upstream and downstream of the squeeze of pig enterprises, so that our survival space is very small, to survive must improve production efficiency, must also have a voice. On this basis, it leads to the question of how to connect upstream and downstream through a model? So we're going to set up a cooperative. Since 2009, the 2010 joint 50 pig farms, the overall size reached more than 200,000 pig storage column, can breed sows column 22,000 head, annual sales of 400,000 pigs, is now to play 1 billion sales. The establishment of a cooperative, that is, the group heating, at that time very clearly planned after the establishment of what should be done, that is, "joint cross." Union Heng: is to pig-breeding enterprises involved, the joint column is to open up the industrial chain. In this industrial chain, the core of cooperation is in the industrial chain, professional people do professional things, through the cooperation platform organic series, cooperation, to achieve a win-win sharing mechanism, when set up
"one fund five unified"
.
a fund:
solve the capital problems of farmers. Because we engage in agriculture is the most painful is not able to form statutory assets, here the so-called legal assets mean that the land is leased, no property rights, financing difficulties. All 50 members of the community put their money out, together out 13.8 million yuan, of which 6.9 million exist in the bank, as a guarantee fund, the bank gave ten times the leverage, gave us 69 million loan lines, to solve the pig industry's capital problem. five unifications, the five major links in the aquaculture industry to achieve unity:
, the unity of pig species.
pigs related to the production efficiency of pig and pig terminal quality, big pig farm to do, pig farm also want to do, will be efficient and low-cost things unified;
two, feed unity.
the original each family to go to the market to purchase raw materials, and then mixed, quality is not guaranteed, feed unified, after their own formula, spend money to entrust feed enterprises to process on behalf of. Feed enterprises to distribute, so as to ensure that product quality and reduce costs, promote the pig farm to automation, mechanization of development, in fact, bulk feed also reduce sesame pollution such as plastic bags;
, the prevention and control of diseases unified.
pig-breeding people are most afraid of disease, in previous years, the fluctuations in pig prices also have the factors caused by the occurrence of disease, we use a set of equipment for regular lying for the community pig farm testing, and the formation of archives, targeted development of immunization procedures, unified procurement of high-quality vaccines and veterinary drugs.
four, the environment control is unified.
mainly include waste and waste gas. The centralized collection of waste and other waste is sent to biogas power plants, and when waste is handled, the spring pig farm has adopted tree planting techniques, which has been endorsed by Purdue University professors in the United States.
five, sales unified.
entered Hangzhou in 2012, found that production, sales are two problems, when we think that our pork is pollution-free products, can be said to be anti-resistant pork, than ordinary pork 1 to 2 yuan / catty, the price is not high, the public can consume, but through the positioning of the market found that the effect is not very good, can only be changed. How do you change? Selected to carry out in-depth product development, first investigate to understand what kind of pork consumers need, and then with Zhejiang University set up a Zhejiang University natural animal product safety quality research and development center, according to the needs of market consumers, such as fresh taste, scented pork, feedback to the research and development center for technology development. Such a targeted response to consumer demand, for their products in the market has earned a place, and later became the outstanding athletes in Zhejiang Province special food. in the marketing process of market brand pork, formed a specific five channels: specialty stores;