Zhangjiakou City in the first half of 2015 home market presents a new situation

China Paint Network
News:
With the presence of domestic household circulation industry giants, as well as the expansion of local home stores, our city's home market is becoming increasingly saturated. The change of market pattern has also brought many changes to the business mode and the development situation of our home industry, and in the first half of this year our city's home market has shown some new situation. Industry reshuffle intensified on the one hand is the home market tends to saturate, on the other hand, in the first half of this year, our city has very few new workers in the community, the market just need not increase or fall, which leads to more intense competition, the market shuffle speed intensified. This situation first affects the mentality of merchants, the liquidity of merchants in the market significantly increased, merchants from the market to withdraw the phenomenon of increased. Some merchants are from the small shop into the big stores, some merchants are the original many stores into one place, some merchants are simply withdrawn from the home building materials industry. The increase in the industry reshuffle has also led to a change in the marketing strategy of merchants, first of all, the market promotions significantly reduced, before the common "anniversary", "cut price meeting", "group buying meeting", "star help" and other promotional activities as a gimmick reduced. Most of the promotions that appear in the market are store-based. Some businesses have even tried the form of "out-of-business alliances" to boost the impact of their activities, joining forces with electronic shopping malls, insurance companies, jewelry stores, etc. to organize promotional events. Redwood furniture market more lively with the change of decoration concept, more environmentally friendly and collection value of redwood furniture more and more favored by more consumers. At present, our city specializes in selling redwood furniture merchants than before has increased, redwood furniture category more perfect. Before Zhangjiakou City redwood furniture market has been in a state of silence, the current redwood furniture market gradually become active. Not only have individual brands of stores re-opened and hyped, but there are also redwood pavilions planning promotions to present consumers with a more affordable redwood furniture feast. In addition, redwood furniture sales business services are more humane, because the purchase of redwood furniture is a large expense, so consumers in the purchase of such furniture are more cautious, for fear of buying hand furniture and home decoration style and space layout is not harmonious. In order to dispel consumers' concerns, our city's Honggu Xuan Redwood Museum also recently launched a special "free experience 99 days" service, in the experience period, consumers can enjoy a free return and exchange service provided by merchants. Environmental protection materials to promote more rational once geometric, the sale of diatom mud stores are full of "absorption formaldehyde" advertising, but recently the author in a number of stores selling such products found that the use of the word "absorption" significantly reduced, replaced by "decomposition of formaldehyde" slogan significantly more. From "absorption" to "decomposition" the word change, reflects the consumer and business understanding of new environmental protection materials are more rational. In fact, "where formaldehyde will go after being adsorbed by diatom mud" has always been a concern for consumers. In order to relieve consumers of this doubt, merchants have now played a "decomposition of formaldehyde" slogan, and inform consumers by adding the corresponding chemicals in diatom soil can promote formaldehyde decomposition, conditional merchants will also do on-site for consumers to do diatom mud decomposition of formaldehyde experiments, first adsorption and then decomposition can more reasonable explanation of diatom mud can purify indoor air performance. Therefore, consumers in the purchase of diatom mud must do their homework in advance, do not be fooled by the statement that diatom mud adsorption formaldehyde, but also concerned about diatom mud after adsorption formaldehyde can break down formaldehyde. If formaldehyde is adsorbed to the wall can not be decomposed in time, and converted into other substances, then formaldehyde sooner or later will return to the indoor air, causing harm to the human body.