Yukou Poultry Industry Constructs "Three Alls" Service System

Introduction: laying industry is a multi link and Multi Chain biological industry, including chicken, feed, environment, equipment and technology In the actual growth process of chickens, there are many problems that can not be solved by controlling the quality of chickens, which not only seriously affect the promotion of improved varieties and the creation of corporate brands, but also restrict the profitability of farmers and the healthy development of the industry To effectively solve the problem of laying hens' failure to produce and improve the profitability of customers, it is necessary for chicken enterprises to build a comprehensive service system, play the role of "giving them fish and giving them fish", and finally realize the healthy development of the whole industry In the course of constructing the service system of laying hens in yukou poultry industry, it is found that the following aspects are the main factors affecting the health problems of laying hens, which are environmental problems: including the size and environment of the growth of the flocks The large environment refers to the biosafety system of chicken flocks; the small environment refers to the environment in the henhouse, such as equipment, cage area, ventilation, drinking water, etc the chicken flocks of the breeders often have problems, the egg production fluctuates frequently, and the investment funds increase year by year, most of which are caused by the environment At present, the industry of laying hens in China has changed from centralized to decentralized, professional villages, towns and counties have been gradually weakened, new areas for raising chickens are gradually forming, and laying hens enterprises have the obligation and responsibility to carry out technical output and guidance    The second is the feed problem The number of chicks provided by the breeder enterprises is no more than 50g With the increasingly fierce competition in the feed industry and the low profit operation of the feed for laying hens, many famous feed enterprises are reluctant to enter into the feed products for laying hens, but the industry still needs high-quality feed for laying hens to ensure the full play of the production performance of the chicken group In this case, it is necessary for the egg breeder enterprises with strength to make use of their own technology , financial resources, network advantages, through alliance, joint venture, sole investment and other ways to develop feed industry, relying on the promotion of high-quality feed products to meet the production requirements of laying hens The third is the promotion of improved breed cultivation and supporting feeding technology There are great differences in the genetic performance and production performance of several foreign excellent layer breeds in China, mainly due to the improved breed cultivation technology and management level of domestic breeder promotion enterprises, i.e Whether it can create a suitable environment for chickens, and scientific research and technological development can play a good role in the introduction of breeds, to ensure the full play of genetic performance of good breeds At the same time, for the breeding enterprises, to give full play to the high-yield and stable production performance of the improved breed chickens, the breeding enterprises need to position themselves as coaches and communicators, and promote a series of supporting feeding management technologies and methods to customers The fourth is the health care of chickens, which mainly includes three aspects: basic biosafety, which mainly depends on whether the breeding site is suitable for epidemic prevention, and the basic biosafety must be guaranteed; structural biosafety, which is a small-scale structure and layout; operational biosafety, which refers to the daily operation, management, immunization, medication and other issues In order to comprehensively improve the production level of layer industry in China, yukou poultry industry has built a "three complete" service system which can promote the healthy development of the industry by focusing on the above issues and through many years of experience in the industrialization operation of layer industry The main content of the system is: all-round structure There are four aspects in the structure First of all, the product level: provide high-quality 4A Hailan and Roman chicken products to meet the needs of different customers, and ensure the full range of varieties; feed is the medium of service, using the mentality of service to make feed, so that the feed containing the advantages of "yukou" formula technology, raw materials and equipment can be packaged and provided to customers Secondly, the technical level: through centralized teaching, expert visits, joint services and other forms, integrate social and corporate resources, improve farmers' breeding technology and solve practical production problems Third, information level: release market trends, diseases, management, marketing and other information to customers and society through the monthly report of yuqinren, company website, public publication information and articles Finally, in terms of selling products, strengthen egg and eliminate chicken recycling At present, the company's Imperial Palace food industry has developed into the largest Chinese meat products enterprise in Beijing, and the "yukou a egg" brand egg market has gradually opened The whole process in form mainly includes pre-sale, in sale and after-sale service The service before entering the chicken is very important, often plays the role of twice the result with half the effort The service before entering the chicken is mainly entrusted to the agent The establishment of agency service standards requires that the agent fully understand the situation of the farmers, the level of raising, the raising of the last batch of chickens, etc., and take the mentality of "marrying a daughter" to "marry" the chicks out; the service in the sale is mainly guided by the experienced nursery personnel on the site, and at the same time, the "yukou layer feeding manual", "yukou charm" multimedia CD-ROM, to assist in introducing the feeding management of yukou poultry industry Key points of epidemic prevention; after-sales service, through skilled technical personnel tour service, business, agent contact active service and various return visits to support three aspects All stakeholders in the company's value chain are members of the service The company's production, sales and functional departments form a joint service team, while giving full play to the company's influence in the industry, forming service alliances with enterprises in health care, feed and other related industries, accumulating the advantages and social forces of each company's departments, and providing all-round services for customers People have to move, yukou management is not their own, but belongs to everyone! As the world's largest chicken raising country, China's 1 billion large-scale laying hens account for 40% of the world's total, and the output value of 150 billion yuan accounts for more than 20% of the output value of the national animal husbandry Laying and chicken enterprises should actively promote the good varieties, export management, technology and talents, and fulfill the industrial responsibilities of leading, regulating, coordinating and supporting, so as to ensure the healthy development of the industry