Yuanqi forest, Zhong Xuegao, Hua Xizi... Consumption upgrades under the new national goods to create heroes.

original title: Yuanqi Forest, Zhong Xuegao, Hua Xizi... Consumption upgrade under the new national goods to create heroes times to create heroes, each era has its own brand representatives.after 70 favorite Phoenix bike, Dongfeng sewing machine ... After 80 favorites, The Eiper, Haier... There are 00 after the love of the new Jin brand yuan gas forest, flower Xizi ... ... Their great success, because of the times to meet the consumption trend, aesthetic standards, values orientation, grasp the economic trend, can be said to be a combination of the world and the people and one.china's rapid economic development, people have solved the problem of food and clothing, the quality of life has a higher demand and expectations. Under the trend of consumption upgrade, brands in various industries are repositioning and upgrading. New national goods are also rising in this tide.especially in the fast-consumer industry, the current main group is after 95 00, their personality preferences, values orientation and internal emotional appeal, determine the direction of the development of the brand. The rising new national goods are the foundation, showing a colorful color.1, advocating "face value is justice" and personalized demand which is the new consumer group hot important elements, we are in the "face brush" era. Known as the Z era of the new consumer groups, the inner monologue is: I want to consume things, first of all, the appearance of the value to move me, understand me, with personalized expression. Personalization, high face value, health, taste unique is the key words of their consumption.such as the cold product seidon industry's Zhong Xuegao, ice cream industry a rookie. The 2018 Cat Double 11 sold 50,000 ice creams in the opening 42 minutes, with an astonishing sales of 4 million yuan. Look closely at its shape, color tile-shaped shape is quite magic, appearance is high-face value model, successfully shaped the image of the new high-end national ice cream. After eating ice cream on each stick there is a string of small words, to meet the high value of consumers, personalized consumer demand. Can leap into the net red ice cream, behind is a complete set of business logic and step up to the beat of the times.for example, the two years of killing of the Chinese drink black horse yuan gas forest, white background bottoming, low saturation peach powder, melon green, Carman orange, and then with eye-catching ink-spraying font, fresh and powerful eye-catching design immediately rushed out of the shelves, preemptively into the buyer's eyeballs. Also because of this stand out the design style, Yuanqi Forest flagship product soda bubble water series successfully captured a crowd of "Yan Party" heart, fans countless.also, cereal brand King full, accurate positioning of young women, the introduction of the new healthy cereal, a moment to become a net red burst. Brand care is the city to fight for young women's health needs and positive energy, access to consumers strong emotional resonance.2, the big health trend of the trend of thethe big health trend, the healthy, the world.traditional beverage industry, fierce competition, has been a red sea. Yuanqi Forest, the main burst of sugar-free soda bubble water, with bold innovation in the industry's first large number of use of erythrosol sugar alcohol instead of sugar in the healthy drink, highlighting the heavy siege, in the subdivision of the track to suck countless. Zhu Yi, an associate professor at the School of Food Science and Nutritional Engineering at China Agricultural University, said the safety of erythriac is generally recognized."At present, there is no evidence that there is a direct link between eating sugar-substituted foods and drinking sugar-free beverages and weight, " said Ni Guangfeng, director of science and technology at the Science and Technology Information Exchange Center for Food and Nutrition in . " the natural raw material cost of erythliosis, but more healthy, not only to ensure the taste of sweetness natural, bubbles comparable to carbonated beverages stimulate the mouthpiece, perfectly solve the problem of sugar-free beverage taste deviation, but also ensure no heat 0 burden, so particularly attractive. Yuanyuan Forest, it is to cater to people's desire for healthy drinks and taste of personality expectations.with the increase in consumption, people are increasingly afraid and rejected high-sugar drinks and foods. There is a great desire for low-sugar, sugar-free food, but the taste is not budge. The precise market positioning of the new national goods, attracted a large number of young people's eyes and favorites, ignited the new demand for drinks, but also launched a sugar-free bubble water and sugar-free tea drinks new market space.3, internal and external care, the brand road more long-termto build a net red burst, star live endorsement, Internet social in-depth marketing, all this is art. Only by carefully polishing products, and truly continue to solve the consumer's pain points and meet the inner desire, is the king.known as the "light of national goods" make-up brand Hua Xizi, advocating "Oriental makeup, flower makeup", in hand with Zhou Shenfang Wenshan to create a national wind music, joint Li Jiaxuan do "love with the Chinese wind" live belt goods at the same time, with the help of innovative manufacturing process, traditional aesthetic products in a more efficient way, into a new generation of young consumers, a honey powder from the conventional 20 microns continuous improvement to 5.5 8 microns.the brand "North Sea Ranch" of the new yogurt brand, is the use of the new and popular in recent years to increase the production process of whey protein powder. Several studies have shown that yogurt has often been used to add plant thickeners or animal-derived proteins during fermentation, but these substances may carry certain undesirable flavors that damage the overall senses of yogurt. Through research and development innovation, the current dairy industry began to use in the raw materials to strengthen whey protein instead of plant thickener or animal-derived protein, so that not only can provide yogurt products required by the stability, thickening effect, and whey originally extracted from milk, without any odor, can produce a rich nutrition, pure flavor, good quality of high-quality yogurt products. at present, the main domestic yogurt production enterprises have a corresponding research and application. For example, there are enterprises in their high-protein low-fat yogurt production patent using direct coagulation process, through milk protein powder to strengthen protein, developed a "taste delicate, textureflavored products", and in its Greek yogurt production patent, the use of 81% milk protein powder, 6% whey protein powder as raw materials to produce Greek yogurt, "excellent taste, stability, rich nutrition, rich in probiotics." national goods brand in the product quality of the ingenious upgrade, creating a vast world of great potential. In addition to caring for emotional appeal, provide health products, pass health concepts and positive energy, both inside and outside repair will help the evergreen development of the new national brand. (Editor: Wang Dynamo)
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