Young talents talked together to facilitate food enterprises to break the situation, good learning, thinking change, and dedication, in order to achieve stability and long-term development

Reporter Gu Yufei

Looking back at history, the convenience food industry has been "not young", and the representative category of instant noodles has cultivated a brand around 1960; Facing the future, the convenience food industry is still "youthful", new products and new technologies are emerging one after another, and the development trend of the industry is closely related
to consumer demand.
Entering a new stage of development, how to maintain the development trend of rapid renewal and iteration of convenience food industry, and enter the fast lane of high-quality development? At the convenience food industry youth forum held during the 22nd China Convenience Food Conference, young scientists, entrepreneurs and young talents in related industries in the field of convenience food started "brainstorming" in view of the hot spots and difficulties in the development of the industry, accumulating momentum and vitality
for the development of the industry.
Chen Zheng, Secretary-General of the Chinese Society of Food Science and Technology, Fan Daming, Dean of the Institute of Science and Technology of Jiangnan University, and Wang Yuning, General Manager of Shanghai Skadden Food Co.
, Ltd.
, co-chaired the forum
.

Promote the in-depth integration of production, education and research

The convenience food industry is rooted in agriculture, relying on science and technology, expanding in industry, with a long industrial chain, wide coverage and strong driving force, which is the industrial foundation for solving the "three rural areas" problem and a powerful fulcrum
to promote the implementation of the "rural revitalization" strategy.
"This year is a key year for the implementation of the 14th Five-Year Plan, and it is also a key year for the convenience food industry to consolidate the achievements of scientific and technological innovation in the post-epidemic era, and it is of great
significance to promote the deep integration of industry, education and research.
" Fan Daming said that from mutual understanding and mutual recognition to mutual support, mutual cooperation, and then mutual guidance, it is necessary to make the "five mutuals" really effective and create a new model
of industry-university-research integration and development.

"It is inevitable and correct
to achieve cost reduction and efficiency increase through technological innovation, and then promote the development of the industry.
" Zhang Yuhao, dean of the School of Food Science of Southwest University, said that from the perspective of enterprises, it is necessary to attach importance to scientific and technological innovation and recognize the value of scientific and technological workers, if they face the problems encountered in the development process with a passable attitude, they will enter the quagmire of homogeneous competition and lower the threshold of the industry; From the perspective of the scientific research team, to help the industry solve the "stuck neck" problem, we must first know what the problem is and where the problem comes from
.
"Today, scientists and technicians are able to think more from the perspective of enterprises, thanks to more and more in-depth exchanges
between universities and enterprises.
To promote the integration of industry, education and research, we must make every effort to establish a new school-enterprise exchange mechanism to promote mutual understanding and trust
between the two sides.
Zhang Yuhao said
.

"At present, the food industry has entered a rapid development stage, with large-scale, large-format, large-market, large-scale development, large-scale development, large-scale market, large-scale development, large-scale cluster, large-scale safety, and large-health development, and enterprises can only continue to move forward
with continuous innovation.
" Zhang Na, deputy dean of the School of Food Engineering of Harbin University of Commerce, believes that mutual trust is the premise of school-enterprise cooperation, and with the trust and support of business operators, the scientific research team can do things freely
.
In the process of cooperation, the scientific research team should timely understand the difficulties and needs of enterprises, find the problems, prescribe the right medicine, create a companionship growth model, from technology research and development, product production to patent application, and then to the formulation of standards, to provide integrated services
for enterprises.
"The harvest of enterprises is the greatest honor of scientific and technological workers, and the integration of production, education and research can not only help enterprises improve quality and efficiency, but also drive industrial transformation and upgrading, and produce certain social benefits
.
" Zhang Na said
.
In addition, Zhang Na also called on scientific and technological workers to do a good job in popularizing science in addition to technology research and development
.
"'Technology and ruthlessness' has seriously affected the healthy development of the food industry, which reminds us that science popularization has a long way to go, and it is necessary to refute those sensational Internet celebrity videos and articles through scientific interpretation, so that consumers are free from rumors and ensure the stable and healthy development of
the industry.
"

Provide technical support and form a unique "one school, one enterprise and one industry" industry-university-research technical service model of the whole industry chain; Assist enterprises to build technology platforms and build product brands; Consolidate the guarantee of production, education and research bases, and carry out "whole chain" industry and education services; Contribute to the industry becoming a targeted poverty alleviation characteristic industry, sign industrial assistance agreements with poor villages, and increase farmers' income.
.
.
Zeng Xiaofang, deputy dean of the College of Light Industry and Food and deputy director of the Science and Technology Division of Zhongkai College of Agricultural Engineering, told the story
of his team accompanying the growth of "Chen Xiaoge".
"The report of the 20th National Congress of the Communist Party of China pointed out that it is necessary to solidly promote the revitalization
of rural industries, talents, culture, ecology and organizations.
" Zeng Xiaofang said that from a farm to a large-scale enterprise, and then driving the development of the local meat pigeon industry, the growth of "Chen Xiaoge" is the epitome
of the economic and social benefits created by the integration of production, education and research.
Promoting the integration of production, education and research, realizing the joint use of resources and promoting development is of great significance
to promoting rural revitalization.

Cultivate and develop both internally and externally

Industry capacity increase, boundary expansion, new growth curve formation; Profit margins are at the low line; Profound changes in category structure; Health characteristics are becoming increasingly distinct, and the four major changes in the convenience food industry in the past year outline the current situation and dilemma
of the development of the industry.
"Under pressure, enterprises must maintain concentration, repair both internally and externally, and survive and develop
again.
" Wang Yuning said
.

Li Shiling, co-founder and vice chairman of Zihi Pot, proposed that enterprises should do the following five points to achieve a breakthrough: First, open source and cost reduction, enterprises should face the crisis, adjust the original business plan, reduce costs by tightening investment and other means, and protect the cash flow of enterprises; The second is to reduce costs and increase efficiency, and control labor costs and operating costs; The third is strategic transformation, looking for opportunities in the crisis, keeping up with the pace of the times, using digital infrastructure to complete the construction of the core supply chain, maintaining close contact with customers, and improving the immunity of enterprises, in order to resist various uncertain risks in the future; The fourth is to keep abreast of policies and keep abreast of relevant policies, such as applying to enter the epidemic prevention and supply whitelist; Fifth, managers should take the initiative to solve problems, actively seek new market opportunities, apply new technologies and new models, and achieve self-transformation
.

"In the face of various uncertainties, enterprises must repair
both internally and externally.
" Chen Jing, general manager of Henan Pinzheng Food Technology Co.
, Ltd.
, said that on the one hand, strengthen internal management, give full play to R&D advantages, and ensure quality and reduce costs; On the other hand, strengthen communication with customers to better meet customer needs
.

"Our approach is, in terms of operation, open source and cost reduction; In terms of market, catering and industrial two-wheel drive
.
Qiu Hongtao, general manager of Henan Lida Old Tang Food Co.
, Ltd.
, said
.

Chen Xiuhong, president of Zhejiang Pangdu Environmental Protection Technology Co.
, Ltd.
, said that in the new era and new challenges, enterprises should continue to improve their operations while strengthening their confidence and "prepare cotton jackets for winter"
.

How can companies withstand the pressure and regain vitality? Zhang Wenlong, an engineer at Jianglong Machinery Co.
, Ltd.
, believes that it is necessary to be honest and honest, and be good at thinking and seeking change
.
Honesty is to ensure product quality, do a good job in after-sales service, etc.
; Good thinking and change is to take innovation as a breakthrough, through scientific and technological innovation, improve product quality, achieve energy saving, cost reduction and efficiency, "For example, China's production of noodle machine in terms of output and automation are excellent, the next step is to upgrade the noodle making process of the noodle machine, as far as possible to imitate the process of manual ramen, so as to improve the quality of noodles"
.

Liu Yu of the Food Collaborative Innovation Center of the Beijing-Tianjin-Hebei National Technology Innovation Center expressed the same view: "Whether it is technology research and development or enterprise development, it will encounter bottlenecks, and only by maintaining the original intention and insisting on trying can we achieve breakthroughs
.
" ”

Deng Lei, general manager of Chengdu Jingwei Machinery Manufacturing Co.
, Ltd.
, also said that in the face of pressure, enterprises must be stable
.
"Due to the impact of the epidemic on logistics, this year, we have invested more time and energy in
technology research and development.
This is also the adjustment
of our business strategy based on the current situation.
”

The aroma of wine is also afraid of the deep alley, and the importance of marketing is becoming increasingly prominent
.
"Corporate publicity, brand promotion, product promotion, event promotion.
.
.
Entering the 'cloud era', online marketing has great potential
.
Yang Shanshan, channel director of Weibo, explained the company's online marketing strategy
by taking the cooperation between enterprises and Weibo as an example.
The first is to cooperate with gourmet IP to promote new products; The second is to use the holiday hotspot to deepen consumers' impression of the brand; The third is to occupy the minds of consumers by creating terriers, such as "the first hot pot in winter"; The fourth is to help brands accurately reach target consumer groups
through the whole path of planting, raising and pulling grass.

Grasp industry trends

The pandemic has changed the market and sharpened the industry
.
"In this context, 'change' is the only way
out.
" Wang Yuning said that enterprises can seize opportunities and better meet challenges
by gaining timely insight into the development trend of the industry.

People's attention to health continues to deepen, consumer demand changes, making products healthier and more nutritious has become the direction
of convenience food enterprises.
"As a relatively traditional snack manufacturer, Want Want Group is committed to promoting product health and increasing efforts to develop and upgrade
processes and equipment.
" Yu Hao, Deputy Director of Want Want Group's R&D Center, introduced that Want Want has created a cutting-edge brand "Fix XBody", launching new low-calorie products such as chia seed high-protein wafer, non-fried pea crisp, and low-GI pumpkin seed quinoa biscuits, so that consumers can fill their stomachs without burden
.

"Consumers demand not only health, but also deliciousness
.
" Jin Linxi, manager of the R&D department of Tianjin Chunwu Technology Group Co.
, Ltd.
, believes that enterprises should increase technological innovation, strive to perfectly replicate chefs' craftsmanship, and improve product quality
.

Lin Ji, manager of the R&D department of Unity Enterprise (China) Investment Co.
, Ltd.
, also emphasized the importance of insight into market demand, "From the iterative update of instant noodle products to the launch of self-heating products today, Unity is always seeking innovation and change
.
To seek development, enterprises must grasp consumer trends in a timely manner, have the courage to break boundaries, and strive to meet the needs of different consumers"
.

"The convenience food industry has been developing for decades, and the consumer groups have a large age range, and the development ideas of enterprises should be in line with consumer trends, always loyal to consumers, and meet the personalized needs
of consumers.
" Li Lina, deputy general manager of Jinmailang Food Co.
, Ltd.
, said
.

Affected by the epidemic, the market space of many sectors in the food field has been squeezed, but the prepared vegetable industry has grown against the trend, and the "crony effect" generated has become a new driving force for the development of
many industries.
"With more and more manufacturers, brands, channel vendors, and capital entering the market, the prepared vegetable industry has entered an era
of crowds.
There will be big changes in the big heat, the prospects are picturesque, and enterprises should be cautious about jogging
.
Su Yong, founder of Prepared Food Industry Watch, said that the combination of B-side and C-end is the most ideal state, but in fact, most companies cannot do this
.
Even if there is no B-side gene, focusing on the C-side can make achievements, but the requirements for product quality are high
.
At present, there are no tens of billions of large items in the real sense in the industry, but there are already good categories such as small crispy meat and Buddha jumping off the wall
.
Su Yong suggested that enterprises use science and technology to empower product research and innovation, break the consumption boundaries of landmark food, and do a good job of sketches and explosive products
.

"At present, the disadvantage of prepared vegetable products is that the texture and taste are not satisfactory
.
" Zhang Weike, deputy general manager of Henanjing Hua Food Industrial Group, added: "In the next step, prepared vegetable enterprises should focus on this, make efforts in scientific and technological innovation, make up for shortcomings, enhance product competitiveness, and promote the development of
the industry.
”

In addition to prepared dishes, snail flour is also a popular category
in the field of convenience food in recent years.
"Advances in technology have made traditional landmark cuisine a convenience food on the tables of consumers across the country
.
" Huang Hai, general manager of Liuzhou Meishenyuan Food Co.
, Ltd.
, believes that the company's R&D investment is directly proportional to its competitiveness, and the new formula and new process have greatly improved
product quality.
At the same time, integrating the upstream supply chain and implementing refined management is also the key
to enhancing the competitiveness of enterprises.

Give full play to the effectiveness of scientific and technological talents

The report of the 20th National Congress of the Communist Party of China proposed to "deeply implement the strategy of strengthening the country with talents" and "strive to cultivate more masters, strategic scientists, first-class scientific and technological leaders and innovation teams, young scientific and technological talents, outstanding engineers, craftsmen of major countries, and high-skilled talents"
.
Scientific and technological talents are the "magic weapon" of enterprise innovation and development, and the "source power" of the industry to improve quality and efficiency.

Li Peng, general manager of Sichuan Wangjiadu Food Co.
, Ltd.
, believes that on the one hand, enterprises should guide scientific and technological talents to adhere to market orientation, combine consumer demand with enterprise resources, and enable R&D projects to be transformed
.
"Wangjiadu Food has established an overall business module, connecting the R&D department, marketing department and sales department, creating an 'iron triangle' model to make external communication and internal transformation more efficient"
.
On the other hand, enterprises should take team building as the core, enhance corporate cohesion, and let scientific and technological talents maintain an open mind and have a better sense of
team cooperation.
"Whether engaged in basic research, product research and development, or providing technical support, scientific and technological talents must keep an open mind, strengthen collaboration with teams and departments, and play a leading role in the areas they are best at.
"

"It is necessary to cultivate high-skilled personnel
with the goal of improving professional capabilities.
" Meng Shi, R&D manager of Nestlé, proposed to provide opportunities for scientific and technological talents to communicate externally, guide them to pay attention to market dynamics in a timely manner, promote the combination of internal employee teaching and external training institutions, support scientific and technological talents to participate in examinations in related fields, and encourage scientific and technological talents to actively improve themselves, show themselves and challenge themselves
.

"Scientific and technological talents are better at academic research, but in enterprises, scientific and technological talents also need to do a good job of communication with various departments
.
" Jin Long, general manager of the technology research and development center of Qiaqia Food Co.
, Ltd.
, said frankly that how to let scientific and technological talents understand customer needs more directly, answer customer questions in an easy-to-understand way, and how to get the efficient cooperation of various departments and links in research projects led by scientific and technological talents, these are all urgent problems
to be solved.
Golden Dragon believes that enterprises should build a platform for communication and exchange among various departments, improve the overall business ability of employees, and strive to build a high-level workforce
.

"Fault tolerance and honor allow us to retain the core technical team, allowing scientific and technological talents to realize personal value
in the enterprise.
" Yang Bin, deputy general manager of Omori Packaging Machinery Co.
, Ltd.
, said that non-standard products will experience several failures in the research and development process, and enterprises must have the courage to tolerate fault and let scientific and technological talents try
freely.
At the same time, it is necessary to give honors and rewards to scientific and technological talents, so that scientific and technological talents can be satisfied
at the material and spiritual levels.

"We have a passionate, sentimental and united mechatronics technical team, and the old, middle-aged and young generations of scientific and technological talents train each other and share experience
.
" Li Zhihong, General Manager of Qingdao Kexin Automatic Machinery Co.
, Ltd.
, shared Qingdao Kexin's successful experience
in building a technical team and tapping the value of scientific and technological talents.
"It is necessary to provide opportunities for scientific and technological talents to learn and exchange, update equipment, buy books, establish special funds, and use salary incentives as a channel to enhance the work enthusiasm
of scientific and technological talents.
" Li Zhihong said
.

Preliminary review: Li Song Responsible editor: Zhao Yu Review: Wang Jinchen