Young people are chasing the palm-sized "you, salt, sauce and vinegar"

150 ml of mature vinegar, 115 ml of soy sauce, 25 grams of pepper, 3 grams of spicy dipping sauce.

Industry insiders said that small packaging is no longer limited to gifts and samples, but will be widely used in sales, with a broad market prospect

Catering to Gen Z singles

Xiao Zhang is a member of the single family of Generation Z.

At present, many merchants have launched small packages of condiments, such as soy sauce, vinegar, chicken essence, and even small pieces of hot pot base and small boxes of bibimbap sauce

Why are small packages favored?

From the perspective of consumer groups, the popularity of small packages relies on the increasing number and spending power of young singles

In terms of usage scenarios, in addition to home cooking, small packages of condiments can also be used in travel, takeaway and other scenarios.

Industry insiders pointed out that, in a sense, small packaged condiments are more practical for single consumers, and are more in line with the consumption tendencies and habits of young people

Product gross profit may not be higher

Online, the sales of small packaged condiments are very hot

Most mini-packs are significantly more expensive than their original counterparts when they are converted to the same weight or capacity

Wouldn't a small package of products bring a higher gross profit to the company?

Actually not

Small packages play new tricks

In the long run, the demand for small packaged products is still very large

　　Industry insiders pointed out that in addition to cultivating channels and brands, making small packaging more attractive to young people and meeting consumers' needs for spiritual consumption may be the key for condiment companies to break through the C-end profit barriers of small packaging products

　　From the perspective of sales methods, the expansion of condiment products in small packages can be sold through package sales, such as Xiaolongkan's hot pot base, which has 4 small packages in a large package

　　In addition, in the Internet economy, traffic is also very important.

　　An industry trend analysis released by an agency said that in the future, small packaging will be more widely used in sales, and the market has broad prospects

　　Industry insiders reminded that small packaged compound condiments have greater opportunities for innovation and breakthroughs than traditional condiments

　　(Comprehensive arrangement by Gao Jiaodi)

"China Food News" (version 04 on June 23, 2022)

　　(Editor-in-charge: Gao Jiaodi)