YOFOTO 100-year-old products are heavily launched to open a new track of eye health

Recently, YOFOTO held the "New Track, New Brand, New Future - YOFOTO (China) Shikang Brand Strategy Upgrade and New Product Launch"
online.
At the press conference, YOFOTO released a new series of products, marking the official opening of YOFOTO's new strategic layout
of the eye-kang track.

The eye health market has broad prospects

The advent of the 5G era has led to an exponential increase in the frequency of use of electronic screens such as the Internet, videos, and online games, and has also brought various visual health problems, including myopia, astigmatism, tearing in the wind, dry eyes, presbyopia, cataracts, dry eyes and so on
.
According to the "National Visual Health Report" and data released by the National Health Commission, China's myopic population is as high as 710 million, the overall myopia rate of children and adolescents is as high as 53.
6%, there are about 300 million people with dry eyes, and nearly 160 million people suffer from cataracts
.
Various data show that caring for vision health has become a high concern of every family at present, and it also indicates a huge market
.
According to CICC's estimates, in 2030, the scale of China's vision prevention and control market may reach about 210 billion yuan, with a ten-year compound growth rate of about 13.
7%.

Another report predicts that the scale of China's ophthalmic service market is expected to maintain a growth rate of 16% in the next five years, and may reach 252.
15 billion yuan
in 2025.

But in such a huge market, traditional eye products are facing new tests
.
Relevant surveys show that there are difficulties
in China, such as weak R&D foundation, serious product homogenization, high technical barriers, large proportion of foreign investment, and low consumer awareness.

As an important part of YOFOTO's health blueprint, YOFOTO will focus on the development and sales of vision health products to enhance market competitiveness
with professional operations.
With the mission of "helping hundreds of millions of families with their vision health", YOFOTO has effectively entered the eye health market, launched the "Sight Century" product brand, and is committed to building "Sight Century" into a leading brand in the eye health market, providing consumers with better eye health products and creating a more convenient, intimate and high-quality service experience
.

Focus on research and development to build the core competitiveness of products

Strong R&D strength is the core competitiveness
of products.
The product R&D team is jointly established
by professors focusing on traditional Chinese medicine research, ophthalmic pharmaceutical preparation research and development experts, ophthalmic medicine OTC experts, ophthalmic cell pharmaceutical experts, etc.

As a century-old fist product, the century-old fresh combination set selects high-quality raw materials on the basis of the 378-year historical formula inheritance of the Ming Dynasty medical treasure book "Secret Ophthalmology Encyclopedia", and fully integrates traditional Chinese medicine theory with modern medical technology, relying on YOFOTO's strong global scientific research and technology strength and 7 excellent quality control system to create products
with the characteristics of "fast, safe and simple".
The fresh combination contains more than a dozen botanical ingredients, specially added with gardenia flower extract, to care for consumers' vision health
.
In terms of outer packaging, the compact design is more convenient for consumers to carry and use daily
.

In addition to the core product Centennial Fresh Combination Set, at this conference, Centennial launched a new product - lutein ester peptide milk solid drink
.
This is a new product empowered by the technology of China Food Fermentation Research Institute, opening a new era
of small molecule peptide nutrition for the eyes.

The product is specially added with lutein ester extracted from selected marigold, lutein ester is known as "eye gold", can increase the macular pigment density in the macula area of the human eye, can play an important protective role in the macula in the retina, can avoid the retina in the absorption of light oxidative damage, but also help delay the aging of the eyes, at the same time, lutein ester can filter out blue light, protect the eyes from blue light damage, effective eye
protection.

Lutein ester peptide milk solid drink has the characteristics of low sugar, lactose intolerance, no trans fatty acids, etc.
, small molecule peptides can facilitate the human body to better absorb the nutrients in the product, can effectively meet the different needs
of mobile phone parties, low-headed people, long-term computer people, the elderly, long-term reading people.

In the future, based on the trinity of vision health concept of "clean", "regulation" and "maintenance", with YOFOTO's strong research and development strength, we will develop more market-competitive products, from external use, internal adjustment and future vision correction equipment and other aspects of layout, and will cooperate with leading enterprises in the industry to jointly build an offline vision health experience center covering the whole country, provide consumers with full-life vision health management services, and help consumers take care of their vision health
in an all-round way.

As a rising star in the eye care industry, YOFOTO will adhere to the mission concept of "helping hundreds of millions of families with their vision health", actively disseminate scientific and healthy eye care culture, and create eye care products that perfectly combine traditional Chinese medicine culture and modern science and technology through professional scientific research teams, so as to contribute to protecting the eye health of Chinese people
.

(Wang Ping)

Responsible Editor: Zhang Jiazhen Review: Ouyang Meihua