Year-end promotions are diverse, paint consumers treat rationally

China Paint Network
News: With the arrival of the Spring Festival holiday,
paint
and other home building materials industry has also started a year-end promotion boom, whether online or offline. However, at the end of the year, is the paint promotion really so powerful? Promotion is really a lot of cats, consumers treat the end-of-year promotion, more need to uphold a rational attitude.
Although this year by the market economy is relatively depressed impact, the paint market is not very good, but at the end of this year's "golden node", each
picment brand
promotional activities are still back-to-back. From Changsha Red Star Mei Kailong, actually home and Wanjiali Road home building materials market, many paint building materials enterprises have begun the year-end promotion of warm-up.
even as early as the end of November last year, there are enterprises in advance to start the year-end promotion, held the annual festival - National Paint Day. And said that "the whole line of products to participate in the annual price", hai for this event specially customized celebration product value launch. Other promotions, such as "Factory prices for tens of thousands of people in the province", and "Naked price blood war to the end" as the slogan is also common.
fact, not only
coating enterprises
turned on the big promotion mode, other household categories such as cabinet paint and other enterprises, but also at the end of the year to carry out a big promotion. But are these promotions really low prices? Is it really Jean-Leigh? Not completely.
in the year-end rush of various enterprises, there are words everywhere - "lowest year-round" "lowest ever" and so on. This can not help but let consumers feel that close to the end of the year, is the most strong enterprise concessions at the time. In fact, however, this is not the case.
a home industry practitioners believe that the so-called "year-round minimum" basically does not exist. The "lowest price of the year" for these promotions generally has two kinds of situations, one is a gimmick made by the enterprise, or some special offers to create the feeling of the lowest price; Another situation is that the enterprise can not do anymore, next year before the close of the big sale. For companies looking to do long-term paint, this 'suicide' promotion is not an option. But for the low-cost sale before the collapse, the price is appropriate, but the late service is prone to problems.
, chairman of the China Furniture Association, also said that the end-of-year promotion is really the lowest price of the year, there is no proof. Using year-end promotions to drive the final results is a common method used by many companies at the end of the year, but that doesn't mean there will be a minimum price at the end of the year. And sell the lowest price of products, there will certainly be his low price reasons, such as scrap sales, old models and so on.
A home store marketing director said that enterprises in the promotion, the lowest price of the "most" word itself is unreasonable, "most" the word is too absolute, "advertising law" on any absolute word is prohibited. As the saying goes, buy no fine, merchants in different periods of the introduction of promotional policies are different, can not say that the end of the promotion is the lowest price. "
, in the purchase of paint and other furniture building materials, at all times, priority should be given to quality and after-sales. Affordable is also very important, but when encountering low-priced products, we must carefully compare low-cost products in the material and the positive price of products have a difference. When encountering low-cost products should also pay attention to whether there are bundles, some low-cost portfolio after the purchase price will be high. At the same time, do not because of low prices on impulse consumption, according to their own needs to choose to buy. The so-called price of a cent of goods, it is also reasonable to do rational consumers will let themselves not be hurt!