Xinhui tangerine peel industry is stable and far-reaching

In October, the new industrial base built by Yuyu Mandarin Garden Co.
, Ltd.
, Xinhui District, Jiangmen City, Guangdong Province was officially launched
.
At the same time, Yu Mandarin Garden released an industrial strategic development plan, establishing a whole industrial chain such as green ecological planting, food standard production, professional storage center, tangerine peel cultural display, e-commerce and private customization, creating a new model of experiential tangerine peel marketing with high-quality development, and fully contributing to rural revitalization
.

The Mandarin Orange Garden Ecological Orchard welcomes a bumper harvest

Green ecological planting

"A high-quality Shinkaikan skin should be free of harmful residues
.
Our Xinhuikan plantation base has established its own standardized planting system
.
Tan Yuexiong, founder of Yukan Garden, said, "We built our own organic fertilizer storage tank, selected peanut bran, watercress, and hemp bran to make organic fertilizer, put an end to the use of herbicides, pesticides, hormones to preserve flowers and fruits, conform to the natural growth law, create a green ecological planting model, and ensure the cultivation of high-quality Xinhui Mandarin from
the source.
" ”

Through the model of "company + base + standard + farmer", Yu Mandarin Garden has driven more than 30 surrounding farmers, radiating a planting area of nearly 2,000 mu, and has achieved good economic and social benefits
.
Today, Xiongqi Citrus Professional Cooperative, a subsidiary of Yukan Garden, has been awarded the "GSP Standardization Good Behavior Certificate"
as the GAP Planting Base of Xinhui Mandarin Origin, the Standard Sample Collection Point of Xinhui Tangerine Peel, the 2013 Top Ten Excellent Xinhui Mandarin Orange Garden, and the 2015 Top Ten Excellent Xinhui Mandarin Garden.
Among them, the 20 mu experimental field has become the first orchard in the country to successfully "plant the next year's moderately hanging fruit", and also undertakes the scientific research task
of the agricultural science department of Xinhui District.

Standardized production mode

Yuganyuan has built a new industrial base, and promoted the comprehensive upgrading
of the tangerine peel processing production line through high-standard modern food production environment, closed workshop, regular disinfection and sterilization.
Compared with traditional production, cleaning and purification links are added and cleaner production
is implemented.
The automatic fruit washing line removes the drawbacks of traditional manual fruit washing; The efficient operation of the ultra-long fruit opening line accurately grasps the cutting angle of citrus fruits, and effectively improves the peeling efficiency; Modern scientific withering technology, strict temperature and humidity control, improve efficiency and ensure quality.
.
.
Through technological breakthroughs and equipment upgrading, we will promote the scale, standardization and modernization of production, achieve double improvement in output and quality, build production advantages in the whole industry chain, and inject new momentum
into the development of Xinhui tangerine peel industry.

Professional storage center

The standardized tangerine peel storage center built by Yukan Garden implements the combination of traditional storage technology + modern technology to carry out high-standard aging and warehousing, and achieves high quality
products beyond tradition.
In terms of following traditional techniques, we strictly follow the traditional techniques of natural raw and sun-baked storage, dry storage, and natural aging to ensure high quality
.
Compared with the traditional production mode, the center is to add an intelligent humidity control system to ensure that the full-time aging of citrus peels at the best humidity and ensure high quality (humidity is one of the core factors affecting aging quality); The second is to increase the ventilation system, regularly change the air, maintain the best air quality, and promote aging; Third, under the condition of intelligent humidity control system, bare aging is realized to ensure better aging effect
.
Compared with traditional boxing and bagging, the bare type requires more labor and is more difficult to manage, but the citrus peel can be fully tense and fully saturated with natural air to obtain the best aging effect
.

Tangerine peel culture display

Yukanyuan has been committed to the promotion of tangerine peel culture, providing Xinhui citrus peel aging experience services
from source planting, tangerine peel processing, tangerine peel storage to the field of tangerine peel deep processing.
The newly completed Yukan Garden Tangerine Peel Exhibition Hall covers an area of 1,000 square meters, with several functional areas
such as Tangerine Peel Cultural Gallery, Tangerine Pi Tea Space, Tangerine Pi Exhibition Area and Art VIP Hall.
The Tangerine Pi Cultural Gallery connects the Tangerine Pi exhibition area, holds hands with the beauty of nature with the beauty of humanity, integrates the essence of Lingnan culture and the humanistic charm of Xinhui, and builds the profound cultural elements of Xinhui Tangerine Pi into a unique cultural corridor, allowing visitors to fully experience the past, present and future of Xinhui Tangerine Pi, gain a deeper understanding of the Yuyu Mandarin Garden brand, and understand the integration
of Tangerine Pi's healthy life experience with traditional culture.

Staff work at the Mandarin Orange Peel Storage Center

Tan Yuexiong said that Xinhui is the hometown of tangerine peel and has a long
history of culture.
In recent years, with the joint promotion of local governments and practitioners, the Xinhui tangerine peel industry has ushered in rapid development, from being selected as a national intangible cultural heritage list to having the "golden business card" of the China-EU Geographical Indication Agreement, the output value of Xinhui tangerine peel exceeded 14.
5 billion yuan in 2021, ushering in new opportunities
for industrial development.
"I hope that more and more people can experience the unique authentic culture, health value and collection charm
of Xinhui tangerine peel.
"

E-commerce and customization

With the steady advancement of the rural revitalization strategy, all kinds of talents have made great achievements
in the vast countryside.
Tan Dapeng, the youngest son of Tan Yuexiong, is the youngest son of Tan Yuexiong, who engaged in sales management in large enterprises after graduating from university and has rich experience
in e-commerce channel sales.
In 2019, Tan Dapeng chose to return to his hometown to take over the marketing and sales of
Yukan Garden.
In 2020, Yugan began to lay out e-commerce channels, successively set up stores on multiple e-commerce platforms, and embarked on the sales model of
live streaming and goods.
After two years of development, the company has initially explored the sales characteristics of e-commerce channels, sales have risen steadily, and the proportion of sales of e-commerce channels has shown a trend
of increasing year by year.
In addition to focusing on the online e-commerce channels, Yugan Garden has also carried out a number of cooperation with many well-known enterprises with the high quality and authenticity of its products, explored "private customization", and created a new model
of experiential tangerine peel marketing.

Tan Dapeng and the team provide agricultural assistance services
for fruit farmers and Xinhui tangerine peel sales practitioners who cooperate with the company.
It has successively contacted professional citrus planting experts for 8 fruit farmers for professional planting guidance, improved the yield and product quality of fruit farmers, conducted e-commerce channel training guidance and practical exercises for 5 Xinhui tangerine peel sales practitioners, broadened the sales channels of Xinhui tangerine peel sales practitioners and increased sales
。 They use new technologies, new wisdom and new models to promote the "collision of old and new" of Xinhui tangerine peel products, realize the "combination of East and West" of the connotation of Xinhui tangerine peel, deeply tap the unlimited potential of Xinhui tangerine peel industry, and "inherit this innovative spirit of Xinhui from generation to generation" to achieve long-term development, consolidate the industrial foundation for the revitalization of Xinhui countryside, contribute innovative forces, and promote the stability and long-term
development of Xinhui tangerine peel industry.

(Xiao Xiao)

China Food News (November 02, 2022, Edition 08).

(Editor: Yuan Guofeng)