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Recently, Lin Mou, a platform anchor in Xiangshan County, Ningbo City, Zhejiang Province, was fined
20,000 yuan by the Xiangshan County Market Supervision Bureau for falsely publishing "low-fat" and "non-fried" advertisements for food, violating the relevant provisions of the "Advertising Law of the People's Republic of China".
In September, when the Xiangshan County Market Supervision Bureau conducted an online inspection of food safety, it found that Lin's Douyin store had a hot-selling "Donghai Small Eyes with Fish Crisp" food
.
The promotional and sales pages of the fish crisp are marked with the words "low fat" and "low temperature baking and non-fried", and Lin also claimed in the live broadcast that the fish crisp is made
by low temperature baking.
After field investigation, the fish crisp is produced by a food enterprise in Xiangshan, and the processing process is "raw material treatment, cleaning, seasoning, drying, low temperature freezing, low temperature frying, metering packaging", which is made of fried, and the nutritional content table of this fish crisp clearly identifies 28.
8 grams of fat per 100 grams, far exceeding the fat ≤ 3g/100g low-fat standard stipulated in the "General Principles of Prepackaged Food Nutrition Labeling" (GB28050-2011), and is not a low-fat
。 "I don't know the standard of low fat, but I think low-fat foods are easier to sell, so I put up non-fried and low-fat slogans
.
" Lin confessed
.
"In recent years, 'low-fat' and 'non-fried' foods have continued to be sought after by people who have lost fat and lost weight
.
However, some operators take advantage of the lack of food expertise or blind spots of ordinary consumers or lack of attention to food labels, and falsely advertise
the nutritional content of the food they sell.
The relevant person in charge of the Xiangshan County Market Supervision Bureau reminded that whether the food is low-fat cannot be judged simply by advertising, and the content of nutrients in the prepackaged food should be understood by reading the nutrition facts table in detail, and the food required should be reasonably
purchased.
(Hu Wenyu)
Preliminary review: Li Song Responsible editor: Peng Zonglu Review: Wang Jinchen
