Xiamen traditional homewear industry transformation brand homewear company still has great to offer

China Paint Network
News: A few days ago, Xiaomi Science and Technology Leijun 60 million yuan bet Chen Wei's love space, so that Xiaomi home installation suddenly "fire", together with "burning" up is undoubtedly the home improvement company, Xiaomi's cross-border "robbery" also made the traditional home improvement industry is already facing changes ushered in a new impact. On the other way, the local homewear industry, in the "Xiaomi homewear" invasion stirred, Xiamen home wear market will show what kind of pattern and characteristics? Facing the current macroeconomic situation and the market situation of the homewear industry, is the homewear company integrated into the torrent or alone? This issue of the i family, together to pay attention to.
Xiamen traditional homewear industry transformation brand home wear company still has a lot to say for
talk about the market: although the profit is thin, just need potential is not small
talk about coping: pay attention to consumers, then win consumers
Due to the low entry threshold of the industry, coupled with the lack of standards of industry norms, resulting in poor quality home improvement companies, guerrillas to "low prices" to seize the market, on the one hand, misleading consumers on decoration quotations, processes and other correct judgment, on the other hand, poor quality of the project, set up additional traps and other decoration ills and make consumers miserable.
Liqing, head of Xiamen Yunmu Decoration Design Co., Ltd., said that Xiamen's home improvement industry development is uneven, the overall level of consumption and consumption concept is not as good as Beijing and Shanghai. And Xiamen consumers on the home wear industry awareness is not enough, do not understand that the increase in the price of home clothing and find a normal brand of home wear company costs are not much different. Cai Liqing said: "Xiamen people pay attention to small capital, comfort, high requirements for home improvement, but also pay attention to cost-effective, rational consumption, strong sense of rights." This requires brand home furnishings not only to have 'real material', but also in the customer can accept the amount of decoration to high quality and service to win recognition. In
fact, while facing the external real estate market uncertainty, hardcry housing impact, but also to deal with the basic decoration gross profit decline situation, home improvement company profits have been thin. In the face of misguided and constantly asked to cut prices of consumers, brand homewear companies are also helpless.
General Manager Shen Yinghui reminded that the healthy development of the industry needs the integrity of enterprises self-discipline, but also inseparable from consumers. When consumers d'ethonally pursue low prices, it will only increase the proliferation of home-made guerrillas. Shen Yinghui pointed out that if there is no same design drawings, there is no unified project, quantity, material, any price is not comparable. "Enterprise development, must be profitable. At the time, the decoration company's gross profit is not high, and the same project, how through the company's management and operation, to achieve reasonable open source savings, to achieve profitability, it depends on the ability of each company. Shen Yinghui said.
although the home-clothing industry profits are increasingly meager, but industry insiders say that home as the basic cell of society, carrying everyone's life, the market is still huge. The cake is still there and worth digging deep.
after the market wash, the home-clothing industry is facing a new round of shuffling, some of which are more and more brave, and some of the dead sand field. And victory, belongs to those who always put the needs of the owners in the first place, wholeheartedly serve customers of the enterprise.
entered the Xiamen market the year before last has a home decoration, to Xiamen home decoration industry injected fresh blood. On the 12th of this month, its 12-storey super-scale 15,000 square meters one-stop home-style home-style experience hall officially opened, at the same time launched the fusha anniversary, multiple concessions, once again set off a feast of home-style clothing on the island.
talking about the development of the initial stage in Xiamen, Xiamen has a home decoration general manager Mr. Ren Wei said, as Fuzhou has a home decoration engineering Co. , Ltd. branch, Xiamen has a home decoration all the means of operation in accordance with the head office model to do. "0 additional services, budget quotation is almost equal to the completion settlement price; the company is also a number of brands of building materials provincial general agent, and integrated furniture factory, curtain factory, bathroom factory, etc., in order to give customers to strive for cost-effective materials, strive for the best price." Ren Wei told reporters, for customers to create value cast a home reputation road.
in the cloud Mu Cai Liqing' view, the market is not good or bad, the key is to clear their own positioning, do their own. "Design is a big ace for our company because we have ace designers from Australia, and our target audience is those owners who are looking for quality of life, and we have strong database resources to help our customers locate their favorite home style more quickly and easily."
Shen Yinghui quoted a sentence to talk about the current response, "who cares about consumers, who will win consumers." In his view, the presence of a home, Xiaomi cross-border, these are not bad things. The main point of competition in the future homewear industry may be in the integration of resources and circulation channels.
talk about development: the pulse of the quasi-market, to meet the "change" and the next
years, the development trend of the home-clothing industry? Broada decoration Shen Yinghui analysis that may be polarized, one is the high-end market, one is the low-cost all-inclusive base market.
" high-end is reflected in the time spent buying designers with money, equivalent to private custom-made. The other is the pursuit of low-cost basic decoration. "Shen Yinghui to the broad data of the past two years to support the analysis, in previous years, the average single value of basic decoration in the 150,000 to 200,000, and these two years the middle-level decoration group is less and less. He sees the all-inclusive model as an opportunity for home-based companies. Considering the funding, Quanta may try out the all-inclusive model this year through virtual stores, using a "two-step" strategy.
also made a difference in the model reform is the general decoration and Jianlei decoration. Huang Jinfa, general manager of general decoration, told reporters that in the face of increasingly meagre profits, the overall response is to reduce costs. The whole of its own huge material storage and furniture factory coexist is the guarantee of this way to achieve.
Jianlei uses the package mode to meet the change. Yan Guoguang, general manager of Xiamen Jianlei Decoration Design Co., Ltd., said that package decoration can squeeze out commissions, commissions, rebates and so on in the field of material circulation, effectively reducing procurement, logistics costs and related costs in the middle link, so that consumers.
and design-oriented, adhere to the "hard and soft" overall home design of the cloud Mu will focus on locking high-end hardcout rooms, change the impact into opportunities, give full play to the strengths of the enterprise itself, to achieve new growth.
Recently, reporters visited a number of brand homewear companies found that, at the time, brand homewear companies are in Moquan, on the one hand, hard work, have from the owner's point of view, to seek more brand, resource cooperation;