"Wuchang Rice" purifies the production and operation environment

"Wuchang rice" is a special product brand
of Heilongjiang Province.
In order to fully protect the brand quality, the Market Supervision Bureau of Wuchang City, Harbin, Heilongjiang Province, based on its functions, has carried out a special rectification action for the Wuchang rice market since October, inspecting a total of 8,332 farmers' professional cooperatives, 4,880 family farms and 486 rice processing enterprises, and purifying the production and operation environment of Wuchang rice by guiding and standardizing the production and operation behavior of rice industry market entities, and promoting the healthy development of
the local rice industry.

The Wuchang Municipal Market Supervision Bureau regards the special rectification of the rice market as an important measure of the special action to optimize the business environment, fully understands the importance of the brand protection of "Wuchang Rice", takes safeguarding the interests of farmers in the city and protecting the legitimate rights and interests of consumers as the starting point and foothold, adheres to the equal emphasis on supervision and service, and combines key crackdowns with educational norms, so as to effectively improve the quality, efficiency and level of
market supervision.
Strengthen the leadership of the special rectification work, set up a special class for the special rectification work of the five permanent rice market, the main leaders are personally in charge, in charge of the leadership organization and implementation, and the relevant units and offices cooperate
closely.
Refine the work tasks, clarify the supervision responsibilities, carefully organize the implementation, and make a good start for the special rectification work of the five permanent rice market
.

Grasp the implementation at each level, implement it at every level, and implement the two lines of organs and grassroots units simultaneously, closely cooperate, and comprehensively carry out investigation work
.
According to the data provided by the unit office, the team carries out relevant investigation through offline on-site verification, open investigation
and covert visits, and acceptance of complaints.
The scope of the investigation includes 24 townships in Wuchang City, focusing on Wuchang rice enterprises, farmers' professional cooperatives and family farms
.
Focus on matters such as the certification of geographical indications protection products, the licensing of the use of geographical indications certification trademarks, and the exclusive use of Wuchang rice trademarks
.
Widely carry out publicity and guidance in various forms such as face-to-face publicity and online communication, create a strong atmosphere, strengthen the awareness of honesty and trustworthiness of rice operators, establish the awareness of consciously protecting the "Five Constant Rice" brand, and resist illegal business activities
.

The Market Supervision Institute of the jurisdiction strictly implements the territorial management responsibility, clarifies the focus of rectification, highlights and verifies whether it has a legal license, whether there is an illegal act of privately packing and processing in the name of entrusted processing, whether it infringes the exclusive right to use a trademark, whether there is false publicity, and whether it fraudulently uses the special mark of Wuchang Rice Geographical Indication products, and severely investigates and punishes the illegal act of one rice industry using the green product certification mark, and the illegal act of three rice industries infringing on the exclusive right to use the registered trademark of others.
The punishment information of the illegal acts of 4 rice enterprises falsely publicized on their self-built websites has been published in the national enterprise credit information publicity system
.
247 farmers' professional cooperatives, 214 family farms and other long-term unoperated market entities were cleaned up
.
Through the "double random, one public" supervision and random inspection, 73 farmers' professional cooperatives and 7 family farms were included in the list of abnormal operations; Through the channels of complaints and reports, 127 farmers' professional cooperatives were included in the list of
abnormal operations.

China Food News(Version 03, December 29, 2022)

(Responsible editor: Yang Xiaojing)