Wu Zhenyu, CEO of Tangchen Bijian Pharmaceuticals: From Personal Immunity to Corporate Resistance, 7-Day Talk on Anti-Epidemic enterprises (II)

original title: Thomson Bijian Pharmaceuticals CEO Wu Zhenyu: from personal immunity to corporate resistance to enterprise anti-epidemic seven-day talk (2)recently, blueberries will jointly 30 media, institutions jointly launched "responsibility and challenge, enterprise anti-epidemic seven-day talk." The second talk invited the world's leading brands of dietary nutritional supplements, during the anti-epidemic donations of more than 32 million yuan of donations to the total value of more than 32 million yuan to share, Zhongkang Information Vice President Li Junguo as the sharing host, the following is to share the record.. This issue share guest: Tangchen Pirjian PharmaceuticalCEO CEO Wu Zhenyuthis issue host: Zhongkang Information Vice President Li Junguo1Li Junguo:
the outbreak occurred, I saw that Tangchen Beijian launched the company-level emergency plan and epidemic prevention and control measures, but also made a series of public welfare, Wu general you can share in detail under the Tangchen Chairman's emergency plan to do what specific things and public welfare?Wu Zhenyu:
at the beginning of the outbreak, Tangchen Beijian uphold the principle of employee safety first, production safety first, collect and handle information, do a good job of bills, timely launch of the outbreak response mechanism, through system management to minimize the risk, in January 27 timely launched the outbreak response mechanism, set up an epidemic prevention and emergency management team, officially released the company-level emergency management plan and epidemic prevention and control measures.the factory for the epidemic prevention and control, set up a special general manager as the group leader of the "factory epidemic prevention and control leading group", unified organization and implementation of the factory's epidemic prevention and control of all work, each department also set up a "department prevention and control team", to achieve grid management, responsible for the specific implementation of the company's requirements, the department's unique epidemic prevention and control measures, and responsibility layer by layer, horizontal to the edge, vertical to the end, at the same time developed a comprehensive, detailed, layered epidemic prevention and control management requirements.At the same time, , from January 27 onwards, a comprehensive daily survey of the staff's itinerary and health, the establishment of a one-person health file, a comprehensive and accurate grasp of employees and their families, after the Spring Festival detailed travel trajectory and health status, and employees themselves and staff members of the prevention and control measures of education and training, for individual families without masks and disinfectant free of charge.Tangchen Peran three donations, the cumulative value of more than 32 million yuan, directed to help the first line of the epidemic. Two batches of materials totaled 149,000 pieces, covering 25 new crown fixed-point treatment hospitals and fever clinics, benefiting 40,000 people.on January 27, , Tangchen-Yujian donated 10 million yuan through the China Charity Federation to set up a special relief fund to fight pneumonia, for the first-line medical staff to fight the outbreak of new crown pneumonia, and the procurement of medical supplies;February 10, donated 11 million market value of nutritional materials, including protein powder, vitamin c and other nutritional supplements and thermometers, nutritional products targeted to be donated to Hubei Guangdong and other fixed-point hospital medical personnel, 1000 infrared thermometers, donated to Zhuhai's epidemic prevention and control work emergency command, for the first line of anti-epidemic;February 20, donated more than 11 million yuan worth of dietary nutrition supplements, including vitamin c, probiotics, etc., to help The Red God Mountain Hospital and the local anti-epidemic line. Two batches of materials total149,000 pieces, covering 25 new crown fixed-point treatment hospitals and fever clinics, mainly for Hubei and Guangdong fixed-point hospital first-line medical care, as well as many local government epidemic prevention, disease control related departments of the first-line workers.2Li Junguo: "
in the face of the sudden outbreak, Tangchen's actions reflect both corporate social responsibility and the particularity of large-health enterprises." In your opinion, what are the "temptations" that pharmaceutical and health companies are vulnerable to in the face of the epidemic that lead to misconduct?Wu Zhenyu: "
exaggerated propaganda, the simple pursuit of sales maximization will lead to misconduct, in the current market environment, enterprises need to become more humane, more pragmatic, more playay role."first of all, corporate social responsibility is to do a good job of the essence of the work, including our internal response mechanism to start the outbreak, the development of measures to maximize the safety of employees, the implementation of care measures for many employees, etc. , practice the "respect for everyone, enjoy every day" of the core values of the enterprise.after the government introduced the policy of re-employment, the number of re-workers in the Guangzhou office building of Tangchen Beijian strictly controlled at 50%, for the staff in Hubei, but also to give special care, in addition to sending nutrition packages, but also they refer to the local outbreak, do not rush back to work, wages do not affect. We want to give every employee a sufficient sense of security, the public good will be put into practice, and really in the first time to provide the most needy people. 10 million donations on January 27, the executive level from the proposal to the General Office to complete the approval, the entire decision completed in half an hour, from the decision-making to the payment time, 12 hours to complete the donation of this fund, targeted for the first-line medical staff, Townsend Saider believes that only to protect them, can protect more people ; So what is the criteria for screening for targeted donations in hospitals? We believe that where there are more patients, where there are few resources, where the risk is highest, where they are sent. In a short period of 3 or 4 days, Thomson Buyen will be nutritional supplements expressto the hands of first-line medical staff. in addition, to do public welfare needs to upgrade, need to from the signing of checks, donated materials, donations of money and donations of 1.0 model to 2.0 transformation, to be the most effective advantages of their own enterprises and solve the current social problems in a combination. In the understanding of the first line of anti-epidemic and the urgent needs of the market, on February 4 to the government to apply for the resumption of part of the production line, and personnel to resume work in advance, priority to restore vitamin c, protein powder and other categories, to meet the first-line health care and epidemic prevention personnel targeted donations and market consumption demand. our actions have also touched many dealer partners, they spontaneously in various regions to carry out targeted public welfare activities, the entire industrial chain of public welfare ecology is very good activation. at the same time, we will also assume more corporate social responsibility in the future, including through nutrition exploration hall, nutrition public welfare and many other forms, to enhance the national health literacy, committed to the construction of a healthy China. li Junguo, of 3: "
during the outbreak, production and supply, warehousing logistics, sales and operation, etc. have been greatly challenged, how to deal with the challenges of Tangchen- What are the changes to your marketing strategy? What advice do we have for our peers in the face of these changes? Wu Zhenyu, :
transparent factory, scientific epidemic prevention, early resumption of work, priority to restore the production of vitamin c and protein powder and other products, to meet the needs of the market, suppliers in the first time after the resumption of work to produce our required package materials and production materials, and coordinate efficient delivery; in the marketing strategy, Tangchen Bijian also made some adjustments: first, "four forces together", products, brands, channels, service power is the enterprise' s immunity, but also the core competitiveness, enterprises should constantly build core competitiveness ; Omni-channel operation; fourth, the organization's "fission"; fifth, the upgrading of the talent structure. in the face of these changes, Tomson-Beijian suggests "to change the strain, to the speed of the strain." Tangchen Bijian Chairman said in the opening speech, "the turbulent times itself is not terrible, terrible is the logic of continuing the past", the new 2020, "to change the strain, speed strain", to innovate and change, according to the current market problems, do a good job of transformation and upgrading, we should firmly believe that China's dietary supplement industry still has a huge room for growth. 4 Li Junguo: "
under the influence of the epidemic, the health concept of the whole people has been improved, the market environment of the dietary nutrition supplement industry is believed to change, what changes do you think will occur, in the face of these changes, what aspects of the preparation of Townsend BeeJian?" wu Zhenyu, : "
affected by the epidemic, the public's health awareness is growing, the level of concern about nutritional health has been greatly increased, among them, dietary nutrition supplements, especially to enhance the immune-type nutrition, will receive higher attention, the development of the industry is a certain role in promoting." Tangchen Bijian to implement the "all the way to C" strategy, grasp the global raw materials, transparent factories and other production of high-quality nutrition advantages, in scientific research and investment, research and development of new products, e-commerce branding, sub-sector expansion and internationalization of the expansion of many roads of sound development, to create healthy value for consumers. Li Junguo: "
we are saying that the immunity economy will be the hot spot in the future, especially in 2020, Tangchen Bijian as a leading enterprise in big health, how to seize this opportunity?" Wu Zhenyu: "
crisis is an opportunity to change the market pattern, do not waste every crisis, we have to go the other way, in everyone winter time, we have to increase market input, adopt a more aggressive strategy, and constantly strengthen the brand power, product power, channel power and service power, and then build The core competitiveness of Thomson, create healthy value for users, "all the way to c". business schools have taught too much competition and game tactics over the years, in fact, more important, to the users, to the staff. The era of Procter and Gamble and Cola as marketing management standards has ended, has now entered into an era without benchmarks, a management to do subtraction of the era, return to simple in good faith, emphasizing personality and experience, no management to manage, so to operate as the core, to users as the core. Li Junguo:
Tangchen BeeJian constantly strengthen brand strength, product strength, channel power, service power, I believe that many business owners are very concerned about service power, Wu can always slightly expand to share? Wu Zhenyu:
service strength reflects our professional strength, Tangchen Bijian in the service force is divided into three major sectors: first, to provide professional services for partners, in marketing sent marketing team to work with our distributors to carry out marketing work second, we have a strong team of nutritionists, for the chain terminal to provide professional, scientific, nutritional knowledge training and dissemination third, to provide our users with professional nutrition and health guidance. li Junguo, of 5: "
asked Wu to talk about trend forecasting and development suggestions for the future big health industry." Wu Zhenyu:
"In terms of trends, healthy China has risen as a national strategy, positioning itself to focus on the treatment of diseases and to a health-centered transition; In 2030, the total size of the health service industry will reach 16 trillion yuan, will become a pillar industry of the national economy, under the support of the health China strategy, the support of national policies for the big health industry will continue to increase, nutrition and health care products industry as an important pillar of the big health industry will gradually be paid attention to. at the same time, with the rise of the concept of big health, the increase of per capita disposable income of the national residents, the upgrading of the consumer market and the aging of the population, consumers will pay more attention to healthy living, resulting in a huge health market demand, to promote the healthy and sustainable development of the nutritional health food industry, industry prospects and sub-sectors of future growth space. dietary nutrition supplements, as a nutritional health food industry segment, in the domestic start late, residents use dietary nutrition supplement awareness and habits have not yet been fully established, product penetration and per capita consumption is much lower than the level of developed countries, the future market rise space is huge. to this, Townsend Bijian believes that the future of the big health industry will gradually become a manufacturer integration, build a community of destiny, around growth to do business, shorten the distance with users, invest in users, control costs, improve efficiency to do planning. enterprises to have a cultivation plan, China is not lack of market, lack of consumer trust, and integrity and transparency is the best way to let consumers build confidence, the production of global quality products, in order to win the trust of consumers, make a big dietary nutrition supplement industry cake, in order to promote the recovery of the industry. Increase investment in science and technology, build science and technology is the most effective investment in the future, enhance the core competitiveness of enterprises, and actively cope with the wave of international competition. Li Junguo: "
in my opinion, prevention is greater than treatment, the first is the change of concept, that is, the concept that citizens are the first responsibility for their own health deeply rooted in the hearts of the people and translated into daily behavior, including consumer behavior." In the aspect of health education, how does Tangchen Beijian exert his power, and how can he borrow it? Wu Zhenyu: first,
, promote the construction of "service power", through a team of professional nutrition lecturers, spread scientific nutrition and health concepts, to create health value for users; In 2020, Thomson Willwill will move from "squeezing growth" to leading the recovery of VDS industry-wide growth. netizens:
under the influence of the epidemic, Tangchen Perihealth will further strengthen online sales? Wu Zhenyu:
Tangchen Beijian attaches importance to omni-channel sales, online and offline integration, this time I.