Wo Xiaoya Fang Xiujuan: It is recommended to extensively carry out children's food nutrition education and establish a sound children's food standard system

In the whole life cycle, the eating habits and cognition of food education in childhood are extremely important, which will affect the health of life, and the healthy growth of children requires reasonable and scientific dietary nutrition management

In recent years, some new consumer brands have tried to develop the children's food industry scientifically, and there have been successful baby food supplement brands such as Wo Xiaoya, but the entire industry still needs to be improved and improved

Recently, Fang Xiujuan, CEO of Hangzhou Xinya Information Technology Co.

The following is the main content of the interview:

Xinhuanet: At present, the problem of unbalanced diet among children in my country is prominent.

Fang Xiujuan: At present, the problems of obesity, excess nutrition and micronutrient deficiency caused by unbalanced diet among children in China do exist, and Wo Xiaoya will also focus on these problems in product development and design

In response to obesity, many product designs have realized the importance of sugar control, and have made some designs to reduce oil, salt and sugar

Secondly, we also spent nearly a year to construct the 1357 balanced diet rule and its practical significance, use this as the underlying logic to think about the single dietary structure of infants and children, and do innovative research on the optimization of product energy structure to achieve a relatively reasonable diet.

In addition, the most direct way to deal with the problem of micronutrient deficiency is to carry out nutritional fortification, but the goal and method of nutritional fortification is the focus of our research and development center

Xinhuanet: What strengths does Wo Xiaoya have in scientific research and development? How can enterprises do a good job in the transformation from the technology side to the market side?

Fang Xiujuan: The Wo Xiaoya team has been focusing on differentiated product innovation, how to use the most cutting-edge food technology at home and abroad to create innovative products and provide users with higher value

At present, we have applied for 15 patents, and led and participated in the drafting of 6 group standards for children's food

From technology to market commercial value is a complex process involving technology, economy and management

　　Xinhuanet: The children's food market is in the ascendant.

　　Fang Xiujuan: School-aged and preschool-aged children aged 3-12 have obvious problems of uneven daily dietary structure, such as high meat intake, low grain and vegetable intake and other obvious partial eclipse problems

　　Considering the above factors, it is recommended to:

　　1.

　　2.
Establish and improve the children's food standard system, guide the standardized development of the children's food industry, and let the development of the children's food industry be guided by corresponding technical regulations, with laws and evidence to follow
.

　　Xinhuanet: Consumers are most concerned about product safety when purchasing complementary food for infants and young children.
How does Wo Xiaoya strictly control quality and food safety?

　　Fang Xiujuan: Regarding food safety, our company has embedded the four "strictest" into the work of product quality control
.

　　In terms of standards, on the basis of strictly implementing existing food standards, we actively explore and formulate food standards that are more in line with children's healthy nutritional needs
.

　　In terms of supervision, we adopt an internal and third-party dual supervision mechanism.
Internally, we have a strict supplier access and supervision mechanism, and send quality control personnel to on-site supervision and evaluation in all aspects of production;

　　A six-stage inspection mechanism is established for product quality, including self-inspection, factory inspection, access inspection, warehouse inspection, unannounced inspection and third-party inspection, to strictly control product quality
.

　　Externally, while accepting government supervision, we entrust third-party agencies to conduct random supervision
.

　　We focus on the first two prevention and control measures, and at the same time establish a strict internal accountability and punishment mechanism
.

Editor: Meng Tingwei

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