With the blessing of its own resilience superimposed policy, the liquor industry in Guizhou is again good

Reporter Wang Jinchen

"Chinese liquor looks at Guizhou"

On September 9, the website of the Ministry of Finance issued the "Implementation Plan for Supporting Guizhou to Accelerate the Improvement of Financial Governance Capabilities and Strive to Break New Path of High-quality Development" (hereinafter referred to as the "Plan"), which mentioned actively building a high-quality development pattern, supporting industrial upgrading and optimization development, and clearly naming the liquor industry, proposing to "give priority to supporting Guizhou to carry out the reform of the liquor enterprise marketing system"

It is reported that in order to cultivate and expand liquor and other advantageous industries and stimulate the vitality of liquor market entities, the Guizhou Provincial Government has issued a number of documents

The reporter combed and found that despite the impact of external factors such as industry transformation and epidemic impact, the performance report card handed over by the Guizhou liquor industry in the past three years still showed its strong development potential and excellent development resilience

Guizhou's liquor industry is growing against the trend

In 1951, the "Guizhou Provincial Monopoly Company Renhuai Moutai Distillery" was established, and the modern industrial history of liquor in Guizhou Province was officially opened

From the perspective of quantity, enterprise investigation data shows that there are 200,200 liquor-related enterprises in

"Chinese liquor looks at Guizhou, Guizhou liquor looks at Zunyi"

It should be pointed out that the scale above here refers to liquor production enterprises

Nationally, this data has been continuously lower

From the perspective of output, the data released by the Guizhou Provincial Bureau of Statistics at the beginning of this year shows that the province's liquor production in 2021 will be 348,100 kiloliters, an increase of 30.

At the end of July this year, the latest data released by the Guizhou Provincial Bureau of Statistics showed that in the first half of the year, the total output value of the province's soy sauce liquor industry increased by 55.

From the perspective of representative enterprises, when it comes to Guizhou liquor, the sauce wine leader Guizhou Moutai is undoubtedly a pillar brand

In fact, the transformation and development strategy of Guizhou Moutai in recent years has long followed the requirements

At present, Guizhou Moutai has adopted a variety of marketing methods such as active marketing method, cultural marketing law, brand marketing law, management and service marketing method for marketing reform

In the first half of the year, Moutai achieved operating income of 57.

Under the pressure of the epidemic, Guizhou Moutai has achieved stable and good development, which has greatly boosted the confidence of

It is worth mentioning that in addition to mentioning the reform of the marketing system, there are also a number of measures in the "Plan" of the Ministry of Finance that are good for the liquor industry
in Guizhou.
As proposed in the Plan, support the construction of the ecological civilization pilot zone and support the Chishui River Basin to create a model for practicing the concept of "two mountains"; The "Plan" supports Guizhou's vigorous development of high-efficiency agriculture
with mountain characteristics.

Water source and sorghum are the two major sources
of Guizhou's liquor industry chain.
At present, Guizhou continues to improve the Chishui River Basin, while developing a complete sorghum industry chain, and further strengthening the supply efficiency and quality assurance
of liquor raw materials.

The reporter noted that on June 1, 2022, the two national standards of "Liquor Industry Terminology" and "Beverage Liquor Terminology and Classification" issued by the State Administration for Market Supervision and Administration were officially implemented
.
The new national standard makes it clear that liquor using non-grain edible alcohol and food additives will be excluded from the original liquor classification and classified as prepared liquor
.

Obviously, after the implementation of the new national standard, the threshold for liquor access has been raised, which has become a new watershed in the development of liquor enterprises across the country, and it is also a major opportunity for
28,000 Guizhou liquor enterprises to achieve quality improvement and enter high-quality development.

The expansion of the team of listed liquor companies in the province is worth looking forward to

With the end of the mid-reporting season, the performance of the 20 liquor listed companies in A-shares has all been released
.
Oriental Wealth Choice data shows that in the first half of this year, the above 20 companies achieved a total revenue of 185.
35 billion yuan, an increase of 15.
9% over the same period last year; Net profit totaled RMB70.
136 billion, an increase of 21.
3%
compared with the same period last year.
Among them, the net profit of Guizhou Moutai was 29.
793 billion yuan, accounting for 42.
48%.

"Judging from the performance of liquor in the first half of the year, the trend of polarization in the liquor industry is becoming more and more obvious
.
" Industry insiders told reporters that through the brand effect accumulated over the decades, the head first-line brands have obtained more channel resources and consumer resources
.

In the person's view, if small and medium-sized wine companies want to survive in the fierce market competition, they need to carry out transformation and upgrading as soon as possible, including the upgrading of product structure and
the improvement of brand value.

Listing is an effective way to
comprehensively enhance the comprehensive strength of enterprises.
It is reported that at present, Guizhou Province only has Guizhou Moutai as an A-share listed liquor company, and a few liquor companies
listed on the New Fourth Board.

In terms of cultivating listed wine companies, the Guizhou Provincial Government has made sufficient preparations
.
In May this year, the official website of the Guizhou Local Financial Supervision and Administration Bureau released the "List of Listed Reserve Enterprises in Guizhou Province in 2022", involving 173 reserve enterprises, of which 12 were wine-related
.

The reporter found that compared with the previous year's version, the list of liquor production enterprises has not only been updated, but also involved 3 liquor supporting enterprises
.
They are: Guizhou Moutai Distillery (Group) Logistics Co.
, Ltd.
, Guizhou Renhuai Shenren Packaging and Printing Co.
, Ltd.
and Guizhou Hongmizi Agricultural Science and Technology Development Co.
, Ltd.

They will make the supporting business of related liquor companies more smoothly
.

Behind the announcement and update of the list of listed reserve liquor companies, it shows the determination of the Guizhou Provincial Government to
further stimulate the vitality of the liquor market entities.

In order to expand and strengthen the traditional advantageous industry sector, on April 20 this year, Guizhou Province issued an action plan for cultivating and expanding market entities (2022-2025), which clearly requires relying on resource endowments to establish a "temporary regulation" enterprise cultivation library around liquor and other advantageous industries, select a number of enterprises with development potential, formulate cultivation plans by classification, strengthen help and guidance, and promote the listing
of regulations.

In order to promote the high-quality development of the listing of wine enterprises in the province, in 2021, the Guizhou Provincial Government issued the "Three-year Action Plan for Promoting the High-quality Development of Enterprise Listing in Guizhou Province", which clarified the idea of "reserve a batch, cultivate a batch, counsel a batch, declare a batch, and list a batch", and strive to add 3 and 5 domestic and foreign listed companies in 2021 and 2022, and a total of more than
15 new ones by the end of 2023.

In order to strengthen incentive guidance, the plan will also reward
enterprises that have successfully listed and are registered in Guizhou Province.
Among them, the enterprises listed on the main board of the mainland will be rewarded with 4 million yuan; Enterprises listed on the Growth Enterprise Market, Science and Technology Innovation Board and Beijing Stock Exchange will be rewarded with a reward of 3.
5 million yuan; For enterprises listed on the New Third Board, 500,000 yuan
will be awarded.

The strength and determination of the Guizhou Provincial Government in promoting the listing of wine companies can be seen from this, and we are looking forward to
which wine company can take the lead in meeting the listing conditions and embracing the capital market.

Responsible editor: Zhao Yu Review: Peng Zonglu