With an annual growth rate of more than 14%, organic food is a super business

As consumers began to recognize the link between diet, health and the environment, organic
became
the early 2000s. Now people are turning to clean labels, requiring transparency in food and beverage labels, and organic food is the ideal solution to these problems, giving the food industry much-needed growth.Organic food growth is not expected to slow in the near term. According to a recent
TechSci Research
report,
the global organic food market will grow at a
compound annual rate of more than
14% between 2016
and
2021
.
Laura Batcha
, executive director of the Organic Food Trade Association, said: "We are seeing innovations in baby and children's food and there is a lot of evidence that healthy snacks will continue to be popular. In the United States, organic food, especially fresh organic food, has many opportunities for expansion and export. If you look at the retail market, retailers are continuing to accelerate their investment in organic food in their stores. " organic is
- back in time?"not new to the search for more organic farming methods
- fewer fertilizers, better soil management, and better biodynamics. It actually started in the

1920s
40s
, so organic food is more just a return to the way it used to be, and of course we now have better equipment, a leaner supply chain, and a modern marketing and retail system.Taste and flavor are the main causes of organic trends. When consumers try organic foods, they usually start with organic fruits and vegetables, which some believe have a better taste and flavor than traditional products. Nutrients are another factor in the popularity of organic foods, although there is still debate about whether organic foods have a higher nutritional content than traditionally grown foods. Some consumers are interested in food that is not raised and grown using synthetic pesticides.Some consumers
"organic" and "natural" food. Organic Certification describes how a product is manufactured and requires that it be free of antibiotics, artificial colors, genetically modified ingredients, or synthetic pesticides. The term "natural food", despite the efforts of the U.S. Food and Drug Administration, is not officially defined.Organic Food Supply The organic food industry has been trying to provide enough supplies
, and livestock producers in urgent need of organic feed are importing raw materials from abroad because they cannot find enough feed at home. And organic food producers must also try to convince consumers that organic food is often worth more.Part of the increase in the cost of organic food is that it must be grown, harvested, processed and transported separately from traditional foods. The conversion of traditional cultivation areas into organic cultivation areas will take some time, a transitional period during which producers will not be able to obtain the high prices associated with organic crops, subject to agreements on crop cultivation.
Chad Hart
, an associate professor of economics at Iowa State University, said: "When I talked to people about the transition from traditional to organic
3
, they asked me if they should try, or if they should continue with tradition. This is a challenge that the organic food industry must overcome. " as retailers and manufacturers expand their supply of organic products, raw material prices rise as competition increases, providing an economic incentive for producers to take the necessary steps to transform their land." However, finding organic ingredients is not always easy and may require companies to plan their purchases several years in advance. Another problem is finding enough workers to work on organic farms. According to the U.S. Department of Agriculture, the average age of farm workers
58
years.Denise Morrison, chief
,
, says sourcing fresh and organic food can sometimes be a challenge. She mentioned the initial difficulties the company faced in launching a new version of the organic wheat goldfish cookie. "We have to go all the way back to the supply chain and buy enough organic wheat. Now, this is no longer a problem, because when there is demand, supply will keep up. Theof organic farms is increasing in response to the market demand for organic food. According
a report
The
, organic grain planting in the U.S. rose

30 percent in 2017 from
. However, despite the rapid increase in the amount of land converted to organic farming in recent years, organic farms account for only
0.7 percent of total U.S
.
.Grocery stores, food manufacturers and other organic-dependent organizations are working closely with farmers to ensure they have enough supplies in the future. In some cases, they pay producers to convert land into organic farms and help them find consultants to help them make the transition.General Mills recently teamed up with a farm in South Dakota to convert
34,
,
,
acres from traditional to certified organic farms by
2020
. General Mills plans to use wheat grown there on its
Annie's Homegrown
range of macaroni, snacks and other products.organic productsmore and more organic products are on the market, including Unilever's
Growing Roots
range of organic snacks. In January,
7-11
launched its own brand,
7-Select Go! Smart
range of organic cold-pressed juices. These are just two recent examples.In addition to introducing new products, acquisitions are also a way to gain market share in organic foods. General Mills acquired
Annie's
in
2014
. Jinbao Soup has also strengthened its presence in the organic food market in recent years, acquiring children's food and snack company
Plum Organics
in

and
Pacific Foods of Oregon
last summer. Just last month, Nestle announced the acquisition of a majority stake in Terrafertil, a South American
based on organic
plants.Similar investments take place on land. Organic farm certification is continuing to grow, more from traditional to organic transition. One sign of the increase is
the number of applications received by the Organic Materials Review Institute
to check which products - fertilizers, pest control, livestock health care and others - can be used for organic operations.
Peggy Miars
, executive director of the Organic Matter Inspection Board, said: "More and more people are beginning to understand and demand the seal of the Organic Matter Inspection Board, and our business growth reflects the overall growth of the organic industry. More and more people are turning to organic foods, and more and more people are using organic methods to grow their products on their farms and home gardens.There is no doubt that demand for organic food and beverages will continue, and manufacturers are looking for innovative ways to expand their products. The organic food industry is changing, with new definitions, certifications, products, policies, and even new consumers participating in this huge market.