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Data shows that in 2021, there will be 709 registered companies related to the Metaverse, far exceeding the 68 in 2020
According to statistics, in 2021, Metaverse will have 4,366 trademark applications involving 668 companies, including 21 alcohol trademarks.
At its root, as a traditional brewing industry, in the current competitive environment of the wine market, the short-term competition is quality, production capacity, marketing, culture, etc.
Could the Metaverse be useless for the liquor industry? The answer is definitely no.
First, reduce the cost of anti-counterfeiting and improve the efficiency of anti-counterfeiting
The second is to break down business barriers and reduce operating costs
The third is to quickly lock the problem and promote market development
The fourth is to provide credit certification to enhance the reputation of goodwill
The fifth is to enter the digital collection and increase the collection experience
The wine industry is an industry that fully integrates tradition and modernity.
Looking back on recent years, from key technology research to brewing micro-ecological research, from health research, intelligent brewing to digital transformation, along the way, innovation-driven and technological empowerment have always been the development direction that the wine industry has followed
(Source: China Alcoholic Drinks Association CADA)
"China Food News" (April 04, 2022 Edition 04)
(Editor-in-charge: Gu Yufei)
