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Original title: Will community group buying take away the livelihoods of vegetable sellers?
According to reports, some Internet companies have recently entered or supported community group buying
Community group buying adopts the "pre-sale + self-pickup" model, and provides residents with cost-effective fresh food and daily necessities by uniting with community shop operators and Bao Ma and other "group leaders"
Community group buying is not a new thing, and it has developed slightly in some places since 2016
In October of this year, 14 departments including the National Development and Reform Commission and the Ministry of Industry and Information Technology issued the “Working Plan for Expanding Domestic Demand and Promoting Consumption in the Near Future”, which proposed to accelerate offline service consumption to "connect to the Internet", increase community life service consumption, and meet residents' individualized and diversified consumption needs , Cultivate new products, new formats and new models to release consumption potential
Another advantage of the community group buying model is to promote the upward trend of agricultural products
In September this year, the General Office of the State Council issued the "Opinions on Leading the Accelerated Development of New Types of Consumption with New Business Forms and New Models", which proposed to promote the two-way acceleration of online and offline integrated consumption and accelerate the promotion of agricultural products "fresh e-commerce + cold chain home delivery" and "central New service models such as kitchen + cold chain distribution of foodstuffs
There is a voice that believes that Internet giants entering the community group buying and social e-commerce going deep into the end of community life services will inevitably "take away the livelihood of vegetable vendors" and make those who sell vegetables at the bottom of the community and around the community fall into unemployment.
On the one hand, the community group buying model is bound to have an impact on traditional vegetable vendors and merchants, but the two are not completely the same
On the other hand, the new digital model and new business format represented by community group buying can itself create a large number of new occupations and new employment opportunities, enough to "digest" people who are temporarily changing jobs under the impact of the new model and new business format