How does Zhenghong think "the head"

Introduction: in the view of scientific development, it is undoubtedly a top priority to improve agricultural efficiency and increase farmers' income It is incumbent on the feed industry to help farmers increase their income When it comes to the problem of increasing farmers' income, it is inevitable to mention the issue of agriculture Agriculture has been proved to be an effective way to adjust agricultural structure and increase farmers' income When it comes to agricultural industrialization, we must also mention leading enterprises Leading is the key to realize agricultural industrialization To develop leading enterprises of agricultural industrialization, feed enterprises have natural advantages In the feed industry, 36 enterprises have been identified as the national key leading enterprises of agricultural industrialization Hunan Zhenghong Technology Group is one of the most effective We might as well walk into Zhenghong and look for her way to success If there are more enterprises to learn from the successful experience, as soon as possible to develop into a leading enterprise of agricultural industrialization, it is not a good thing! Zhenghong Technology Group is mainly engaged in the production and sales of feed products After 18 years of development, it has formed an agricultural value chain with feed processing as the leading role, which runs through the international trade of feed additives, feed raw materials import and export, "order breeding" mode of livestock and poultry breeding base, and meat food processing At present, the company has 10800 shortlisted farmers, 430000 pigs are sold annually, and the farmers get more than 70 million yuan of net profit from it, and the farmers can earn about 140 yuan from raising a pig It is not hard to see that the key measure for Zhenghong to drive a large number of farmers lies in the implementation of "order breeding", which is also the mode of "enterprise + farmers" The economic structure of "enterprise + farmer" appeared in China as early as the mid-1980s After a period of development, most of them failed and only a few succeeded Some of them fail because the enterprises only want to make money by themselves and neglect the interests of farmers The interests are not balanced, so it is hard to last Zhenghong's success lies in reducing farmers' risks from all aspects and ensuring farmers' interests The specific methods are: Zhenghong provides good varieties to order farmers, loans feed without interest, implements free compulsory epidemic prevention, sends technicians to teach breeding technology, provides scientific and technological services, purchases according to the contract when the market goes out, and some rebate if the market price is high With the implementation of these measures, the interests of farmers and Zhenghong are closely linked, forming an inseparable "community of interests" It can be said that this is the proud pen of Zhenghong experience and the bright spot of Zhenghong model In the "enterprise + farmer" structure, the interests of farmers are not guaranteed, and this structure is bound to collapse sooner or later; however, if only farmers benefit and enterprises lose money, this structure will not last for long In the market, no enterprise is willing to do long-term loss business Therefore, to ensure that enterprises can earn money is also the support for the existence of "enterprises + farmers" What's the best way to make money? Zhenghong group has come up with the strategy of alliance: to disperse profits and risks into all chains of the industrial chain In 1997, Zhenghong trading company was established, specializing in the import of feed raw materials; from 1998 to 1999, 10000 improved pig farms were established, Xingjia company was established, and feed sales and pig breeding projects of "order breeding" were implemented In 2001, Zhenghong Haiyuan Green Food Co., Ltd was established, and a meat food processing production line with an annual slaughter capacity of 1 million pigs was built The East is not bright and the west is bright A complete industrial chain can effectively resolve risks and guarantee profits In this way, we can find the interest balance point of enterprises and farmers, and establish an effective mechanism to realize the interest balance, and really establish a community of interests Such a set of economic structure operation system has solved two basic contradictions: one is to solve the contradiction between the scattered product farmers and the uncertain market, to ensure the realization of the value of the breeding products, and to stabilize the enthusiasm of the farmers The other is to solve the problem of unbalanced value chain of agricultural industry, which has resulted in synergistic benefits and improved market competitiveness Therefore, Zhenghong group has become a leader in achieving the goal of the company and farmers flying together In the final analysis, its actions are in line with the market rules The basic law of the market is the balance of interests, or the balance of interests What matters is how to implement this rule Zhenghong Technology Group has given us good enlightenment