Why are good products not selling well?

There are only a few business owners who can maintain a good attitude after the product bursts, continue the company's strategy, lead the team, innovate and break through, and take the company to a new level.
Food companies such as Wahaha and Golden Monkey are representative.
But these companies are still more than 20 years old, and they are still far behind the 100-year-old companies with evergreen foreign capital.
What is the most important difference? This is the fifth and final point.

Fifth, it is the problem of returning to product attributes.

How should we understand this question? For example, what was Wanglaoji when he launched it to the market? "Afraid of getting angry, drink Wanglaoji", which means that Wanglaoji is used to reduce fire.
It can be said to be Chinese medicine or herbal tea.
The sales volume is only several hundred million or more than one billion.
Now Jiaduobao sells one.
20 billion, what is Jiaduobao now? It has returned to the attributes of the product, and Jiaduobao has become a drink.
This is the return of the product to its attributes.
Such products are not just hot models, but will be sold for a long time or even forever.
Aside from external factors, the continued development of Jiaduobao will usher in a centennial celebration.

That is to say, when a company explodes in a certain product, it is not because of the attributes of the product itself, but because the product has its own characteristics.
The characteristic is differentiation.
The concept of differentiation is to market without the attributes of the product.
Attract consumers to reach explosive models.
After the explosion, the product should be returned to the attributes of the product, so that such an explosion product will go further.
After the black sugar plum blossoms, it should return to the attributes of "brown sugar" or "plum candy", from creating a category to returning to its own category; planet cups should return to "chocolate biscuits"; oatmeal chocolate should return to "Oatmeal candy" and so on.
If these explosive products are finally accepted by consumers in terms of the attributes of the products themselves, a traditional classic product will be born, so why not worry that the company will not be evergreen?

In fact, when many companies push products, they always want to differentiate and create new categories.
These are not wrong, but doing this is far from enough, because this can only make your company produce explosive products.
, The next thing to do is how to make the hot products return to the original attributes of the product.
Coca-Cola has returned from specially formulated soda to beverages, and has become a Fortune 500 company that has existed for 123 years.

Faced with such a competitive market environment, bosses who want to make a career and want to make their business evergreen, shouldn't we change something? (Source: Global Coatings Network ) (For more information, please log in: Global Coatings Network http:// )