Whole-grain quinoa ranks among the "fourth staple food", and it takes many efforts to accelerate the new track.

Quinoa is a "super grain" recognized by the Food and Agriculture Organization of the United Nations.

Recently, the "China Quinoa Industry Development Strategy Seminar" was held in Jinan, Shandong.

Planting quinoa helps rural revitalization strategy

Guaranteeing food security and ecological security is a major overall strategy related to national security and social stability.

The genetic diversity of quinoa seed resources is very rich, which can adapt to different ecological and climatic conditions, and has strong resistance to drought, frost, salinity, barren and other adverse environments

According to reports, the crops suitable for dry farming are mainly oats in China

Zhang Hui said that quinoa is a natural halophyte, and its physiological characteristics of salt tolerance and drought tolerance allow this crop to survive in saline-alkali land and have a high protein content

Ren Guixing pointed out that quinoa as an industry has just started in China, and now there are about 300,000 mu of quinoa grown in the country, mainly distributed in Inner Mongolia, Gansu, Hebei, Qinghai, Shanxi, Yunnan, Xinjiang and other provinces, with a total annual output of 33,000 tons, which has been Leap to the forefront of the world

Qu Cangbing, president of China Quinoa (Shandong) Industry Development Co.

Quinoa is rich in nutrients, and it is time to seize business opportunities

It is understood that the United Nations Food and Agriculture Organization (FAO) research believes that quinoa is the only single plant found in humans to meet the basic nutritional needs of the human body, and is listed as one of the top 10 healthy and nutritious foods in the world

Food safety has become a focus of attention of the whole society, and attention to health and nutrition has become a common cognition of the whole society

Song Jihong, an associate professor of Inner Mongolia Agricultural University, introduced the research and development results of "quinoa yogurt" at the seminar, and the participants tasted it on the spot

At the seminar, China Quinoa (Shandong) Industry Development Co.

Xia Xiangfeng, chairman of China Quinoa (Shandong) Industry Development Co.

The quinoa industry has a long way to go and faces challenges that need to be addressed urgently

Ren Guixing believes that at present, the construction of the quinoa industry chain is not perfect, and there is no leading enterprise to drive it.

Xia Xiangfeng said that there are indeed various challenges in the development of China's quinoa industry.

In terms of planting technology, the main reason is that farmers lack planting experience, and they need to invest technology, time, and funds to train farmers in the planting area, so that everyone can master quinoa planting technology, develop planting habits, and improve planting enthusiasm

In terms of the consumer market, this is the main bottleneck for the entire quinoa industry
.
The so-called "two lags in production and sales" mainly need to be solved is the link of sales
.
The main reason is that consumers do not have enough awareness of quinoa, and there are not many people who understand and develop the habit of consuming quinoa.
Everyone's awareness of quinoa is far less than that of oats
.
Simply placing it on the shelf often fails to provoke consumers' active purchase
.
In this regard, the government, society, and enterprises should form a joint force, and "developing new varieties and cultivating new demands" is also suitable for quinoa
.

"In short, as an emerging industry, quinoa has both great opportunities and great challenges.
As part of China's rural revitalization strategy, it can be said that quinoa is showing its unique advantages
.
" Xia Xiangfeng said
.

(Ma Yonggang)

　　Responsible editor: Zhang Jiazhen Review: Ouyang Meihua