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Introduction: OA show ('918 '); large feed enterprises are not in the off-season and small feed enterprises are not in the peak season: feed industry is the traditional peak season in November, December and January of each year, usually the fourth quarter can contribute 1 / 3 of the annual sales volume, and the profit contribution is 40% or even more than half of the annual; Especially in recent years, with the rapid expansion of large-scale feed enterprises, the living space of small and medium-sized feed enterprises has been greatly squeezed, almost no profit or even loss in the first three quarters, relying on the short-term profit in the fourth quarter to make up for the financial lossBut this year has entered December, and the peak feed season seems to be far away from small and medium-sized feed enterprisesSmall and medium-sized feed enterprises suddenly wake up: who cut the last cheese we depend on? VRP data 1: feed industry overall downturn in the first three quarters of 2013 According to the statistical monitoring data, the total output of feed in the first three quarters of 2013 was 136 million tons, down 8.7% year on yearAmong them, 115 million tons of compound feed, a year-on-year decrease of 8.9%; 16.5 million tons of concentrated feed, a year-on-year decrease of 9.8%; 4.5 million tons of additive premixed feed, a year-on-year balanceAccording to the quarterly analysis, feed production in the first quarter decreased by 12.1% year-on-year, in the second quarter decreased by 12.0% year-on-year, and in the third quarter decreased by 10.7% year-on-year, showing a trend of gradual stabilization and recoveryData 2: in the first three quarters of 2013, large-scale feed companies bucked the trendIn the first three quarters of 2013, 10 listed feed companies achieved a total operating revenue of 111.371 billion yuan, an increase of 3.19% year on yearAmong them, dabianong increased by 52.81% year-on-year, ranking first; Haida group, Zhengbang technology, jinxinnong, Tongwei Co., Ltdand Tiankang biology increased by 14.91%, 11.00%, 10.42%, 9.99% and 5.48% year-on-year respectively; tianbang Co., Ltd., TangRenShen and Zhenghong technology all increased by less than 4%
From the perspective of haoshiwo: the comparison between the two groups of data is obviousOn the one hand, the output of the whole feed industry is declining; on the other hand, the sales volume of large group enterprises is growing steadily or even explosivelyThe cheese of small and medium-sized feed enterprises is rapidly lost in the face of industry difficulties and enterprise competitionThe large enterprises are not weak in the off-season, and the small enterprises are not strong in the off-season“ Strange phenomenonAt present, China's feed industry has entered an accelerated period of integrationDue to the continuous improvement of the scale of downstream aquaculture enterprises, the demand characteristics have changed, such as paying more attention to the quality and safety of feed and livestock productsThe feed industry is undergoing the transformation of market structure and product structureIn fact, the current trend of increasing the concentration of feed industry has emergedSmall enterprises are rapidly eliminated, and large enterprises are expandingThe transformation of feed industry is an important means for feed enterprises to get rid of difficulties and explore their way outIn the absence of funds, policies and other resources, small and medium-sized feed enterprises need to protect and expand the last piece of cheese on which they depend for survivalThey have to take the road of innovation and differentiation, open up new markets and find new cheese.