Who moved the cheese in the peak season of small and medium-sized feed enterprises

introduction: Large feed enterprises in the low season is not weak, small enterprises feed enterprises peak season: feed industry in November, December, January is the traditional peak season, usually the fourth quarter can contribute 1/3 of the full-year sales, profit contribution to the full year 40% or even more than half; But this year has entered December, feed season seems to be far from the small and medium-sized feed enterprises or far away, small and medium-sized feed enterprises suddenly awakened: we rely on the survival of the last piece of cheese and who cut away? .　Data 1: The feed industry in the first three quarters of 2013 was depressed
according to statistical monitoring data forecast, the first three quarters of 2013, the total national feed production of 136 million tons, down 8.7% Year-on-year Among them, the feed was 11 5 million tons, down 8.9% YoY, the concentrated feed was 16.5 million tons, down 9.8% YoY, and the additive premixed feed was 4.5 million tons, flat YoY On a quarterly basis, feed production decreased by 12.1% YoY in the first quarter, 12.0% YoY in the second quarter and 10.7% YoY in the third quarter, showing a gradual stabilization and recovery Data 2: Large feed enterprises bucked the trend in the first three quarters of 2013
10 listed feed companies in the first three quarters of 2013 achieved total operating income of RMB111.371 billion, up 3.19% YoY Among them, Dabei Nong grew by 52.81 percent year-on-year, ranking first, while Haida Group, Zhengbang Technology, Jinxin non,Tongwei shares and Tiankang Bio grew by 14.91 percent, 11.00 percent, 10.42 percent, 9.99 percent and 5.48 percent year-on-year, respectively, while Tianbang shares, Tangpeople God and Zhenghong Technology all grew below 4 percent good real viewpoint: two sets of data contrast obviously, on the one hand, the entire feed industry production decline, on the other hand, large group enterprises sales steady or even explosive growth, small and medium-sized feed enterprises in the face of industry difficulties and enterprise competition rapidly lost, the emergence of large enterprises in the off-season is not weak, the trend of sharp growth, and small enterprises in the off-season rapid drop, peak season is not high "strange" phenomenon At present, China's feed industry has entered the integration acceleration period, due to the increasing scale of downstream aquaculture enterprises, bringing about changes in demand characteristics, such as more attention to feed and animal product quality and safety, feed industry is undergoing the transformation of market structure and product structure In fact, the current trend of increasing concentration of feed industry has emerged, small enterprises are rapidly eliminated, the scale of large enterprises continue to expand The transformation of feed industry is an important means for feed enterprises to get out of their predicament and explore ways out, while small and medium-sized feed enterprises in the absence of funds, policies and other resources to protect and expand their last piece of cheese to survive, only to take the road of innovation and differentiation, open up new markets, find new cheese .