Who is selling medicine for people's anxiety?

In recent years, medical people are very anxious In 2015, the implementation opinions on Further Strengthening the construction of health and family planning system industry style was issued, requiring all parts of the country to resolutely implement the "nine prohibitions" and resolutely correct the industry unhealthy practices that harm the interests of the masses On "Christmas Eve" in 2016, relevant hospitals in Shanghai and Hunan received night visits from CCTV teams, followed by a nationwide campaign to crack down on drug anti-corruption In 2017, the opinions on strengthening the construction of health and family planning system industry style was officially released According to the spirit of the document, in 2018, all level III medical institutions carried out hospital inspection, and in 2020, all level II and above medical institutions carried out hospital inspection For a while, talk about the color change of medicine In the past, customers will surely be replaced by specialized and differentiated enterprises The leverage of market regulation is ruthless It's only a matter of time before the rules are obeyed During this period, the introduction of the two ticket system in 2017 has led to major adjustments in the distribution pattern of drugs The entities such as ticketing companies and many agents have been compressed layer by layer The manufacturers will manage the goods logistics, invoice flow and capital flow by themselves The upstream and downstream risks of value-added tax become more prominent, and the challenges of the whole process compliance operation are arduous In 2018, with the price cut at 4 + 7, many large-scale foreign enterprises and domestic enterprises with high "mother by son" are unable to find the north They are confused, panic and helpless to fight back In 2019, the combined mining expanded the scope, once again refreshing the new low price of the evaluated varieties It is not so much that the enterprises actively follow the trend and follow the trend, but rather that they rush to land on the island and live first After all, the taste of choking half dead in the sea has been appreciated by them in 2018 I remember that when the No 7 document of drug recruitment and purchase was issued in 2015, relevant parties had been advising enterprises through the small meeting of the conference: hurry up the transformation, and it will be too late not to transform But at that time, we thought that in nine out of ten, it was thunder and little rain Let's wait and see However, with the tightening of policies over the past four years, many enterprises have come to understand that the previous policy-making has been giving enterprises opportunities, not flooding but gradually advancing However, when the relevant policies come down from the sky by means of thunder, at this time, the medicine people will no doubt hope that the Buddha's heart will appear suddenly, which is the wishful thinking in vain At this time, anxiety is not only into the body, but also into the brain, into the heart, three in one Quality improvement - over evaluation of generic drugs to replace the original research The consistency evaluation of generic drugs has become an important measure to promote the supply side structural reform of the pharmaceutical industry, and also the only way to promote the upgrading of the technical level of the entire pharmaceutical industry Guarantee - through the promotion of the basic drug 1 + X policy, it is clear that the requirements of the drug use mode dominated by the basic drug have been formed The final core is to meet the needs of clinical basic drug use, emphasizing the functional orientation of basic drug "highlighting the basic, necessary prevention and treatment, ensuring supply, giving priority to use, ensuring quality and reducing burden" Clearing up: through consistency evaluation, two vote system and volume procurement, accelerate the supply side reform of the pharmaceutical industry, improve the power of resource integration among enterprises, and a large number of small and medium-sized backward enterprises wandering on the edge of life and death will quickly withdraw from the historical stage Purification - gradually subdivided markets and policies make most enterprises wake up from the dream of making fast money The past practice is not feasible Now, the head is evidence-based medicine and path, the head is DRGs, the left side is volume procurement, and the right side is the restrictions of various key monitoring directories There are two ways to stay: to innovate or to be comfortable with making generic drugs according to high standards This article writes that the anxiety of who is selling medicine seems to be coming out Anxiety is a reflection of people's sense of time and future It's a normal mood, which urges you to make long-term plans In essence, the introduction of the pharmaceutical policy is to standardize the pharmaceutical market, make the enterprises and pharmaceutical people who really want to do things stand out, and truly return to the pharmaceutical origin of "thinking less about people and thinking more about things" Compared with these anxieties, the dividends and opportunities in the pharmaceutical market continue to increase, and the opportunities in the future will be more and more This is not to say that you can not work hard, the opportunity will fall on your head, or to be prepared to better grasp the future opportunities Self restraint: what should be done (evidence-based medicine, clinical pathway, R & D investment, cost saving and consumption reduction, internal basic management, compliance awareness, corporate culture identity), and what should not be done (gray marketing pathway, continuous money laundering through pseudo CSO) Self regulation: Mount Tai collapses in front without changing color (making strategic decisions in advance) If you meet a problem and solve it, you won't be arrogant when you succeed, and you won't lose when you fail (with the change of policy, we can allocate internal resources and coordinate relations to the greatest extent Activate the enterprise mechanism and ensure the implementation of the process and system in dealing with problems quickly and efficiently).