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In 2015, China and the ten ASEAN countries will achieve a comprehensive zero-tariff trade multilateral trade policy.
The mutual benefit of tariffs will reduce the trade bastion for coating companies to enter foreign markets and help coating companies go out of the country.
If you can find a place in foreign markets, it will promote the production of coatings to find new growth points.
3.
RMB joins SDR
On November 30, the Executive Board of the International Monetary Fund decided to include the renminbi in the SDR currency basket.
The SDR currency basket was expanded to five currencies: the US dollar, the euro, the renminbi, the Japanese yen, and the British pound.
The new SDR currency basket will be launched in October 2016.
Effective on the 1st.
The renminbi is included in the SDR currency basket, which can directly carry out international budgets, enhance the international influence of the renminbi and my country's financial voice, and cooperate with the "Belt and Road" to help Chinese companies go global and promote transformation and upgrading.
For the coatings industry, the import and export of coating products can effectively reduce the company's exchange rate risk and exchange costs, improve the efficiency of product import and export, and help accelerate the speed of coating companies to accelerate the development of foreign markets.
It is the key to improve the comprehensive competitiveness of enterprises not to enter the foreign market
In fact, everyone knows that no matter whether the product goes abroad or enters the country, the quality needs to be guaranteed to a certain extent.
Regarding coatings, other issues are temporarily stranded today, just take "environmental protection" as an example.
The domestic and foreign standards are still a bit distant.
If Guangdong paint companies want to go abroad and go to the world, they need to recognize their own trends in competition in foreign markets as a whole, so as to learn from each other's strengths and improve their own comprehensive strength.
Ensuring product quality, extending service design, and promoting one's own brand are all commonplace issues to improve the competitiveness of coatings companies, so I won't repeat them.
Today, the author describes the international development model of coating companies from the following two directions:
On the one hand, coating companies must actively participate in large and small exhibitions, especially international exhibitions.
In addition to expanding its own brand influence, it is more important to learn the advanced experience and technology of other companies while exhibiting products.
With the rapid development of society, only by constantly innovating paint products, can the company become invincible.
The innovation of enterprises needs technical support, so the introduction of advanced technology at an appropriate time will help coating companies to keep up with the world coatings industry.
On the other hand, coating companies must integrate marketing channels.
No matter how good the reputation of the paint company's products in the domestic market is, once it goes abroad, the brand awareness is far inferior to the local brands.
In such a situation, coating companies should learn to use their immediate resources to break the predicament.
For example, by linking to well-known local brands or even purchasing short-term trademark use rights, quickly increasing the visibility of paint brands and quickly establishing overseas business networks.
Although the “going out” of coating companies is long, it is of great significance for promoting the healthy development of the industry and promoting the internationalization of brands.
How to open up foreign markets is the most important strategic development direction for Chinese coatings companies in 2016 and the next few years.
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )